Your Applications Are Up, but Are You Prepared for Yield Season?

Strategic suggestions to help you overcome potential admitted yield…

Graduate School Intenders Survey

Access Our Latest Graduate School Intenders Survey Results

Download the full report to gain critical recruitment insights from…

2024 SparkThink@JAM Call for Session Proposals

Deadline to Submit: February 15, 2024

The ROI of Paid Media for Senior Search

Devoting more resources to paid media may help your institution offset…

Brand Bifurcation

Uncover tips for aligning your institution’s brand across internal and…

Financial Aid Simplification

Learn how you can prepare to navigate the new FAFSA process

Reframing the Graduate Student Enrollment Journey

Identifying personas and looking beyond the traditional enrollment funnel…

Lessons Learned from Non-Enrolling Students

How those who said "no" can help future students say "yes!"

2023 College-Bound Student and Parent Surveys: Download The Reports

Hear what thousands of recent high school grads and their parents are…

Finding Students Where They Are: Fueling Enrollment and Building Brand Awareness Among Gen Z

A recap of some of the key takeaways from a SparkThink@JAM 2023…

Three Digital Strategies to Attract Non-traditional Learners

Institutions looking to market continuing education programs to…

Support Your Yield Goals With Personalized Portals and Microsites

A recap of some of the key takeaways from a SparkThink@JAM 2023…

5 Anti-Melt Strategies

5 Tactics for Surviving Summer Melt

Protect your incoming class by keeping students engaged all summer long.

Utilizing Social Media to Attract Adult Learners

How one cost-effective Facebook and Instagram ad campaign filled a…

Integrating Science into Marketing

Explore how to apply scientific theories to modern marketing methods

We’re Truly Honored: Spark451 is Recognized for Excellence in Marketing

The Spark451 team is proud to share these industry awards with our college…

Regarding the College Board’s Recent Changes

A special message from Spark451

The Power of Digital Media for Lead Generation and Engagement

Discover why a strong digital media plan should be a part of your…

Enrollment Marketing and EdTech Veteran Jerald Harrison Joins Spark451

Meet Our Latest Senior Business Development Strategist

2023 Digital Media Trends for Higher Education

Highlighting some of this year’s biggest areas of opportunity

Access our latest webinar

What Recent College Graduates Think About Grad School

Spark451’s enrollment strategy experts release and discuss the results of…

SparkThink@JAM Call for Session Proposals

Deadline to Submit: March 1, 2023

3 Tips To Increase Your Admitted Student Yield

Strategies to help focus your yield efforts and maximize your reach to…

Save the Date for the 2023 SparkThink@JAM: Special Interest Forum on Enrollment and Technology

Wednesday, May 31–Friday, June 2, 2023 • Orlando, FL

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Digital Marketing Excellence: Spark451 and Collegiate Partners Earn 12 New Awards

The Spark451 team is proud to share these industry honors with our…

What It Means to Be Countercyclical

Gain insights into strategies for prospering during a stumbling economy

Coming to inboxes near you: BIMI

Coming to Inboxes Near You: BIMI

A new email marketing must-have for standing out in the inbox

Admissions and Enrollment Marketing Expert Brian Jansen Joins Spark451

Meet Our Latest Senior Business Development Strategist

Looking Further Down the Funnel

How an effective sophomore/junior search can put your enrollment goals…

Strategies to Increase Enrollment With Adult Learners: Part 2

Adult learners may be the answer to certain enrollment challenges

2022 College-Bound Student Survey: Download The Report

Hear fresh takes on college search and enrollment from the latest class of…

Strategies to Increase Enrollment With Adult Learners: Part 1

Adult learners may be the answer to certain enrollment challenges

Parents Reflect on College Search

Enrollment strategy expert Pete Colbert shares the results of Spark451’s…

The Ultimate Balancing Act

Managing Enrollment Demands When Staffing Resources Are Low

Perception Equals Reality: A Case Study on Price Point and Institutional Reputation

Learn how a college’s reputation could enable a price increase.

Meet Ryan Hogan Our Newest Senior Business Development Strategist

Valdosta State University’s Ryan Hogan Joins Spark451

Meet Our Latest Senior Business Development Strategist

Recognized for Marketing Excellence

All That Glitters: Spark451 Earns 8 Gold Awards

The Spark451 team is proud to share these industry honors with our…

High School Senior Student Search

Learn how to enhance your institution's approach for reaching high school…

The Power of Influencers

Realize the impact that high school counselors have on the college search…

5 Digital Media Trends You Can’t Ignore This Year

You may find yourself rethinking your digital marketing plans.

Breaking News: Spark451 Is Joining Forces with Jenzabar

Higher Ed Industry Leaders Come Together to Empower Colleges’ And…

Make Your Slate Portal Pop

What Are Students Saying About Your Slate Portal?

3 areas to focus on to make a better portal

8 Ways to Be a Successful Enrollment Manager in 2022

Big-picture strategies you can start implementing right away.

The Return of College Fairs is Gearing Up to be Big: It’s Finally Time to Rethink Your Travel Materials

A marketing professional takes a fresh look at post-COVID college fairs as…

Rethinking and Tracking the Campus Visit

Strategies for expanding your perspective and adjusting your metrics.

4 Tips for Improving Your Slate Communications

How to use automation and dynamic content to create a better user…

Generating and nurturing leads with digital media and email marketing

Generating and Nurturing Higher Education Leads

How to turn your prospects into applicants with digital media and email…

The Power of Connected TV

Explore three key reasons for integrating CTV into your marketing strategy

Ten Over Ten

Comparing a Decade’s Worth of College-Bound Students' Survey Data

Content Marketing

Discover why it's crucial to deliver fresh, personalized content to…

Award-Winning Work: Spark451 and Collegiate Partners Recognized for Digital Marketing Excellence

The Spark451 team is proud to share these industry honors with our…

Navigating College Search From the High School Counselor’s Perspective

Hear fresh feedback from nearly 3,000 school counselors

Web Design Just Got Easier

Our interactive design pros highlight some of the most exciting features…

5 Micro Student Search Strategies That Work

Practical tactics for driving new applications all cycle long

Added Muscle for Your CRM

Introducing SparkAssist by Spark451

Episode 1

Prospective Student Parent Engagement

Uncover the importance of effectively connecting with parents of…

2021 College-Bound Student Survey: Download The Report

Hear fresh takes on college search and enrollment from the latest class of…

May the (GA4) Force Be With You

The Power Within Google Analytics 4

Trendcast: The Rising Costs of Paid Digital Media

August 2021 Update

Webinar: Oh, Behave! Why The Future of Higher Education Marketing is Behavioral

A behavioral marketing primer for admissions professionals

Download: 7 Winning Marketing Tactics You Haven’t Tried Yet (But Should)

Fresh Ideas for Higher Ed Admissions Pros

Boosting Email Engagement Using Behavioral Marketing

94% increase in email open rates after implementing a behavioral marketing…

International Student Recruitment: The Renaissance Ahead

Exploring new and re-emerging opportunities for global student recruitment

Spark451 Named a Top Digital Agency in Raleigh

Recognized by DesignRush in a competitive category

Increasing Leads Without Increasing Spending

Campaign-specific landing pages are an effective means of attracting…

10 Takeaways From NAGAP 2021

A quick recap of the 2021 Graduate Enrollment Management Summit.

Post-Pandemic Recruitment Planning

4 strategies to help ensure your institution will survive and thrive…

It’s the Final (Enrollment) Countdown

4 Actionable Late-Season Strategies You Can Implement Right Now.

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Deliver a Powerful Virtual Commencement Experience

How Better Listening Enables More Impactful Marketing Campaigns

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The iOS 14 Update: How It May Impact Higher Ed

Five Questions Savvy Admissions Pros Should Be Asking About Apple’s…

Adapting Admitted Yield For A Virtual Era

Finding the bright spots in a challenging year for higher education (and…

Higher Ed Web Trends for 2021

With all-virtual college searches on the rise, it’s time to optimize your…

Webinar: Understanding Your Institution’s Whole Brand

How Better Listening Enables More Impactful Marketing Campaigns

Webinar: COVID + College Search: What HS Seniors Are Saying Right Now

HS seniors share fresh thoughts on college search, applications, and…

The Great Ad Pause: Why it Matters for Higher Ed

How political ad bans can impact the performance of ads from colleges and…

Meet Feedback, Spark451’s Newest Strategic Partner

Discover how combining Feedback’s world-class ethnographic research with…

Silver Linings Playbook: 2020 In Review

Finding the bright spots in a challenging year for higher education (and…

Meeting Graduate School Intenders Where They Are

As the first wave of Gen Z students head to grad school, administrators…

Supplement Your Search and Fill Your Next Class

When it comes to hitting your fall recruitment goals, you have options!

Boosting Applications and Fostering A Healthy Grad Student Pipeline

Targeted Search and Prospect Communications Attract High-Caliber…

The Votes Are In: Innovation451 Competition Winner is a Data Lake Platform for Data Governance, Analytics and Predictive Modeling

Innovation451 initiative sets company on a path toward data management,…

TikTok Advertising For Higher Education

​Platform-specific tips every enrollment manager should know​.

The Results Are In: 2020 Graduate School Intenders Survey

Download the full report to gain critical recruitment insights from…

2020 College-Bound Student Survey: Download The Report

Discover what the latest class of high school grads are saying about…

Let’s Chat This Week

Connect with Spark451 Virtually at NACAC 2020

The Key to Effective Virtual Recruiting Events

Discover Spark451’s Virtual Experience Support Package.

Name That September Tune

Three takeaways shared by your colleagues.

Reality Check: 5 Truths About Digital Marketing for Higher-Ed Enrollment

Get the facts about using digital marketing to achieve your enrollment…

Dollars and Sense: Examining the Real Cost of Recruitment

Plus: How To Build Your Class On A Tight Budget Without Travel

It’s Time to Focus on Fall 2021

The time to build your next class is now.

Spark451 Special Report: 3,500+ High School Seniors Discuss COVID-19

Find out how college-bound high school seniors say the pandemic influenced…

Check Out Our Creative Portfolio!

Take a look at some of Spark451’s latest work.

Customer Decision Journey Mapping for Prospective Graduate Students

Why the traditional enrollment funnel doesn't apply to these unique…

WEBINAR: Digital Disruption — Finding Your Class Using Digital Strategies

Enrollment-focused digital marketing tactics for COVID-19 and beyond.

Spark451 Earns 11 Gold Awards

Successful collaboration yields award-winning marketing.

Digital Marketing In the Time of COVID-19

How Digital Marketing Can Benefit Your Enrollment Marketing Efforts.

Spark451 Special Report: College Parents React to COVID-19

Find out how parents of first-year students believe the virus will impact…

Watch the Webinar: The Art and Science of Data-Enhanced Graduate Student Recruitment

As the world continues to grapple with the economic fallout of COVID-19,…

Webinar: What Parents Are Saying About College Search

Enrollment strategy expert Pete Colbert shares the results of Spark451’s…

Webinar: Making Your Class Amid COVID-19

​Essential tactics for admissions pros adjusting strategy amid Coronavirus…

College Campuses and COVID-19 Interactive Map

An interactive map generated from a crowd-sourced dataset on college…

Welcome 2020: Plan for Success In the Year Ahead

Strategies for enrollment managers who want to achieve more in 2020 and…

Guest Post: It’s Time For Colleges to Boost In-House Video Production Resources

Check out Mike McGetrick’s recent article for The Cutaway

Re-Recruitment is Born: What the NACAC Vote Means for the Admissions World

Following the NACAC vote, a new, more competitive era of college…

Navigating the Great Enrollment Shift

Admissions Strategies for the New Era of Student Recruitment — Get the…

Landing Pages That Convert

A digital media campaign without a strong landing page is like a…

A One-Size-Fits-All Approach Doesn’t Fit Digital Marketing

Not all digital media is comparable.

Why Use Digital Marketing in Enrollment Marketing?

When it comes to enrollment marketing, there are the tried-and-true tools,…