Making It Work

When you need to get to your goals, you can’t afford missteps. At Spark451, we balance broad technology experience with deep marketing talent to deliver trackable campaigns that perform. Your institution is unique and so is your optimal marketing technology stack. We can bring our own in-house admissions marketing technology to the table, or use your existing systems and CRM — whether it be Slate, Salesforce, Campus Management or any other software.

Wide Experience.
Deep Talent.

We’ve seen it all — from well-designed CRMs with tightly integrated workflows to spreadsheets used to track leads. With the unstoppable advancement of marketing technology (martech) today, it’s imperative that you work with a higher education marketing agency that is well-versed in vetting each resource and implementing what works for your institution. Whether it be the latest data platform, social media technique, web design trend, digital media channel, webinar system, or more, you need a partner that has the depth of experience to keep you ahead of the pack.

Data Science & Analytics

We leverage data to create a more personalized marketing plan while maximizing results.

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Element451

Designed and engineered at our sister company, Element451 is the smart admissions marketing technology platform for personalized, data-driven higher-ed recruiting with everything needed to run a successful enrollment campaign. With its unified data model, it’s the hub of our operations.

From lead gen to email and SMS marketing, applications, events, visitor tracking, decisioning and advanced analytics, it has everything. And best of all, we run it for you, so the only thing you need to learn are its results, which are packed in a well-designed analytics dashboard. And of course, it integrates with your own CRM, if you run one.

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