Technology
Data Science & Analytics
We help you make informed decisions with solid data, research, and analysis, creating a more personalized marketing plan while maximizing results.
Predictive Modeling
Needle in the Haystack
Leverage your historical data & identify the students most likely to apply to your institution using advanced machine learning predictive models. Spark451’s predictive modeling services empowers you to spend time on the students most likely to engage.
Persona Modeling
Know Your Class
We begin the process by getting to know your audience through data by asking two fundamental questions: Who are they? And What motivates them? The answers to those questions lead us to ideal “personas,” allowing our teams to develop the most effective marketing strategies and on-target creative.
Data Append
Enrich Your Data
Enrich your prospective student data using Experian Household data to offer a more personalized and targeted messaging campaign. Our advanced append features and proprietary databases can connect legacy students and parents automatically.
Real-time Dashboards
Pulse on Performance
Spark451 leverages analytics to track the response rates of each and every campaign. We utilize data to help focus resources on what methods or media sources work best and make appropriate adjustments when needed. We keep close tabs on the higher-education landscape by conducting regular, original research to monitor developing trends that could spread throughout the country over the next 2–3 years.
Spark451 Data Lake
Harness the Power of Data
Spark451 operates a sophisticated data stack with a modern, secure data lake at its center. Our technology enables us to ingest any data in its raw form and prep it for transformation, processing or analysis in our business intelligence visualization platform, which all customers have access to. The bottom line is that we have the technology foundation to make the most of your marketing data, giving you actionable insights, leading to better results.
"Spark451 has been an incredible partner helping us tailor our digital outreach and remain in front of our varying audiences. I appreciate how easy they have made it for us to monitor the efficacy of our campaigns with real-time access to a Data Studio dashboard and bi-weekly reports on performance and optimization."
John Drew
Vice Chancellor for Enrollment Management, UMass Boston
Get in Touch
Reach out for a free consultation on how we can put our services to work for you.
