Digital Media

We’ll make your institution a hit online by developing a powerful digital marketing strategy that connects with the right students via social media, search engines, and more.

Social Media Marketing

Our student surveys show that social media has become indispensable in the college search process. From Facebook and Instagram to Snapchat and TikTok, we know what works and what doesn’t. By partnering with us, you’ll get your school noticed with eye-catching and timely social media ads.

Audience Building and Retargeting

Pair your traditional student search campaign with its digital marketing equivalent: audience building. This complementary component allows you to reach prospective students on the websites and social media platforms they use most. It’s the perfect way to further focus your school’s existing marketing campaign for a better return on investment. And of course, once students engage with our platforms, we can continue to reach them through retargeting, whereby we deliver banner ads to the high-profile websites they visit.

Search Engine Marketing

Spark451 is a Google Ads certified company — so, yeah, we get Google. After careful research and data analysis, we’ll connect with the students you’re after with text ads (formerly AdWords) that utilize keywords to target specific groups. Gmail advertising is another worthwhile option to up your engagement, and of course we can also get you up and running on Microsoft’s Bing.

Spark451 is an Official Google Premier Partner

This designation is held by only the top 5% of agencies in the United States. As a Premier Partner, we have exclusive access to important resources that enhance our ability to deliver top-notch performance for our college and university partners.

Google Partner Premier 2022 Badge

IP Targeting

If your audience is clustered in a geographic area, and you only have address data to work with, Spark451 can use IP targeting to deliver digital advertising to people in their homes. A top tactic for graduate and adult populations, you can match any list to a home address and even build look-alike audiences.

Video and Streaming Media

GenZ is consuming media at unprecedented levels, and on their own terms, meaning they’re watching videos on YouTube, listening to playlists on Spotify and Pandora, and viewing premium television content on services like Hulu. We can help you reach them with compelling creative, and precision placement in pre-rolls, audio spots and full-blown digital commercials.

Get in Touch

Reach out for a free consultation on how we can put our services to work for you.

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