SparkThink@JAM: Special Interest Forum on Enrollment and Technology

Wednesday, May 31–Friday, June 2, 2023

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We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.

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Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.


  • Brand studies
  • Competitive analysis
  • Ethnographic studies


  • Communication planning
  • Enrollment strategy CRM
  • Segmentation


  • Campaign Development
  • Brand Design
  • Video & Film


  • Digital marketing
  • Virtual event support
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Upcoming Webinars & Events

Check back soon for our upcoming events!

SparkThink@JAM: Special Interest Forum on Enrollment and Technology

Spark451 and Jenzabar are thrilled to announce the launch of SparkThink@JAM, our first annual special interest forum on enrollment marketing, strategy, and technology! Taking place during this year’s 22nd Jenzabar Annual Meeting (JAM), SparkThink@JAM is a new session track dedicated to sharing information and ideas on topics related to enrollment management, admissions, marketing, and technology. It will offer attendees three days of educational sessions, roundtable discussions, and networking opportunities.

May 31–June 2, 2023

Gaylord Palms Resort, Orlando, FL

Previous Events

[Webinar] What Recent College Graduates Think About Grad School

You already know grad school is a perennially attractive option for students seeking additional credentials, career advancement, or a career change. However, global events, evolving technological habits, and other factors can reshape what prospective students expect from their grad school experience. Spend 60 minutes with us to discuss which factors students value most when assessing grad programs, their communication preferences and social media habits, program delivery format preferences, and more!

January 27, 2023 | 1pm EST


CIC 2023 Presidents Institute

The Spark451 and Jenzabar teams are excited to be attending the largest annual meeting of college presidents in the country! Join VP of Business Development Steve Kerge as he co-presents Thursday’s roundtable discussion, “How Are Your Peer Institutions Adapting to Higher Education’s Newest Challenges,” with Doug Lederman from Inside Higher Ed. And remember to save time on Friday for Jenzabar’s VP of Strategy & Innovation, Omer Riaz, as he presents his research round robin, “Industry Survey Findings: How Much Stake Do Institutions Have in Non-Traditional Academic Credentials?”

January 4–7, 2023

San Francisco, CA


[Webinar] What Parents Are Saying About College Search

As the next senior search season begins in earnest, now is the time to get your finger on the pulse of what matters most to your student’s biggest influencers — their parents. Join us for 60 minutes to gain insights about which communication tactics resonate best among parents, which application incentives parents prefer, how parents feel about their child transferring to a competing school, and how the timing of the college search process impacted parents helping their children commit.

August 19, 2022 | 12pm EST


Watch Now: “Total Conviction” Episode 8

Today’s Topic: Integrating Science Into Marketing

We’re Truly Honored: Spark451 is Recognized for Excellence in Marketing

The Spark451 team is proud to share these industry awards with our college…

Regarding the College Board’s Recent Changes

A special message from Spark451

Watch Now: “Total Conviction” Episode 7

Today’s Topic: The Power of Digital Media for Lead Generation and…

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