Marketing to the next degree

Spark451 and Jenzabar are thrilled to announce the launch of SparkThink@JAM, our first annual special interest forum on enrollment marketing, strategy, and technology! Taking place during this year’s 22nd Jenzabar Annual Meeting (JAM), SparkThink@JAM is a new session track dedicated to sharing information and ideas on topics related to enrollment management, admissions, marketing, and technology. It will offer attendees three days of educational sessions, roundtable discussions, and networking opportunities.

You already know grad school is a perennially attractive option for students seeking additional credentials, career advancement, or a career change. However, global events, evolving technological habits, and other factors can reshape what prospective students expect from their grad school experience. Spend 60 minutes with us to discuss which factors students value most when assessing grad programs, their communication preferences and social media habits, program delivery format preferences, and more!

The Spark451 and Jenzabar teams are excited to be attending the largest annual meeting of college presidents in the country! Join VP of Business Development Steve Kerge as he co-presents Thursday’s roundtable discussion, “How Are Your Peer Institutions Adapting to Higher Education’s Newest Challenges,” with Doug Lederman from Inside Higher Ed. And remember to save time on Friday for Jenzabar’s VP of Strategy & Innovation, Omer Riaz, as he presents his research round robin, “Industry Survey Findings: How Much Stake Do Institutions Have in Non-Traditional Academic Credentials?”