Marketing to the next degree

We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.

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Enrollment Marketing

Data-driven recruitment strategies that attract the right students

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Creative Services

Inspired marketing communications and personalized content

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Admissions technology and data solutions for marketing optimization

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Your Goals Are Our Mission

Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.


  • Brand studies
  • Competitive analysis
  • Ethnographic studies


  • Communication planning
  • Enrollment strategy CRM
  • Segmentation


  • Campaign Development
  • Brand Design
  • Video & Film


  • Digital marketing
  • Virtual event support
  • Web & Interactive

Upcoming Webinars & Events

Check back soon for our upcoming events!

SparkThink@JAM: Special Interest Forum on Enrollment and Technology

Join us for a JAM-packed schedule of educational sessions, panel discussions, and networking opportunities! Taking place during this year’s 23rd Jenzabar Annual Meeting (JAM), SparkThink@JAM will bring together enrollment marketing and admissions leaders for engaging sessions and discussions that support the advancement of the higher ed community, as well as your own professional and personal development.

May 29–31, 2024

Gaylord Texan Resort, Dallas, TX

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Previous Events

NACAC Conference 2023

Visit the Spark451 team at the Expo in booth 609 to discuss the latest higher ed tactics, trends, and solutions that can help give you a competitive edge in your enrollment marketing plan. Takeaways include key insights, sweet swag, and entry into our raffle for a Ring doorbell or pair of Beats earbuds!

September 21–23, 2023

Baltimore, MD


Element Engage Summit 2023

Michael McGetrick hosts a session on the Web-CRM connection. Your website is your digital storefront, and is typically the first touchpoint in the journey of your prospective students. And the web’s greatest companion is your CRM, allowing you to capture leads, engage them, and move them through your enrollment funnel. The CRM and your .edu website combined are the hub and spokes of your marketing stack. But there’s so much more to that connection. This session will introduce strategies and tactics for amplifying the web and CRM combination to build a behavioral marketing engine that delivers optimal results.

June 27–28, 2023

Raleigh, NC


[Webinar] What Recent College Graduates Think About Grad School

You already know grad school is a perennially attractive option for students seeking additional credentials, career advancement, or a career change. However, global events, evolving technological habits, and other factors can reshape what prospective students expect from their grad school experience. Spend 60 minutes with us to discuss which factors students value most when assessing grad programs, their communication preferences and social media habits, program delivery format preferences, and more!

January 27, 2023 | 1pm EST


SparkThink@JAM Snapshots

A look back at some of our favorite moments from SparkThink@JAM 2024

The Value of Graduate Applicant Personas

Identifying the Unique Needs and Motivations of Today’s Graduate……

Meet Macrae Robertson

Longwood University’s Macrae Robertson Joins Spark451

Meet Our Latest Senior Business Development Strategist

we've taken home the gold

Going for Gold: Spark451 Earns an Additional 13 Collegiate Advertising Awards

The Spark451 team is proud to share these industry honors with our…

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