Intelligent Admissions Marketing and Technology

Enrollment Marketing

Data-driven recruitment strategies that attract the right students

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Inspired marketing communications and personalized content

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Element451®

Admissions technology platform and CRM for higher education

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Competing in Higher Education Search Engine Marketing

An Insider’s Look at Competitor Analysis Tools for Google Ads

Admissions Marketing Automation

Get personal at scale in your higher education marketing initiatives.

Predict 101 for Enrollment Management

The Promise of Prediction and Advanced Analytics

Student Search: To Partner or Go It Alone?

Partnering with a vendor can save you time and money, while helping you achieve the enrollment results you need.

Landing Pages That Convert

A digital media campaign without a strong landing page is like a basketball court without a hoop!

Customer Decision Journey Mapping for Prospective Graduate Students

The customer decision journey is the process customers go through when deciding whether to purchase a product of service.

Great Expectations: Gen Z and the Path to True Content Personalization

Technology and sophisticated marketing techniques have enabled personalized experiences with products and platforms.

Key Takeaways from NAGAP 2018

The Spark451 team had some valuable insights to share at this year’s NAGAP conference. Read up on what you may have missed.

From Lead to Applicant

Improving the Experience for Students and the Enrollment Team

New Graduate School Seeks a CRM for Everything

Most schools decide to invest in a new or first-time CRM because legacy systems aren’t getting the job done. But for Yeshiva University’s Katz School of Graduate and Professional Studies, the need was different. Element451 was one of the only solutions that met all of the Katz School’s needs.

When Trading Up is Faster than Upgrading

The liberal arts university, located in New Jersey, found in Element451 a new solution that addressed its needs, and that it could transition to swiftly.

Email Software That Does More for Higher-ed

Top marketers use segmentation and automation. Learn why admissions pros should too.

8 Things You Should Do in 2018 to Be a Successful Enrollment Manager

What the Rise of Messaging Apps Means for Admissions Teams

They’re changing ecommerce and customer support. How will messaging apps affect higher-ed communications?