SparkThink@JAM: Special Interest Forum on Enrollment and Technology
Wednesday, May 31–Friday, June 2, 2023
Marketing to the next degree
We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.
Enrollment Marketing
Data-driven recruitment strategies that attract the right students
Your Goals Are Our Mission
Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.
Research
- Brand studies
- Competitive analysis
- Ethnographic studies
Strategy
- Communication planning
- Enrollment strategy CRM
- Segmentation
Creative
- Campaign Development
- Brand Design
- Video & Film
Digital
- Digital marketing
- Virtual event support
- Web & Interactive
Upcoming Webinars & Events
Check back soon for our upcoming events!
SparkThink@JAM: Special Interest Forum on Enrollment and Technology
Spark451 and Jenzabar are thrilled to announce the launch of SparkThink@JAM, our first annual special interest forum on enrollment marketing, strategy, and technology! Taking place during this year’s 22nd Jenzabar Annual Meeting (JAM), SparkThink@JAM is a new session track dedicated to sharing information and ideas on topics related to enrollment management, admissions, marketing, and technology. It will offer attendees three days of educational sessions, roundtable discussions, and networking opportunities.
May 31–June 2, 2023
Gaylord Palms Resort, Orlando, FL
Previous Events
[Webinar] What Recent College Graduates Think About Grad School
You already know grad school is a perennially attractive option for students seeking additional credentials, career advancement, or a career change. However, global events, evolving technological habits, and other factors can reshape what prospective students expect from their grad school experience. Spend 60 minutes with us to discuss which factors students value most when assessing grad programs, their communication preferences and social media habits, program delivery format preferences, and more!
January 27, 2023 | 1pm EST
Virtual
CIC 2023 Presidents Institute
The Spark451 and Jenzabar teams are excited to be attending the largest annual meeting of college presidents in the country! Join VP of Business Development Steve Kerge as he co-presents Thursday’s roundtable discussion, “How Are Your Peer Institutions Adapting to Higher Education’s Newest Challenges,” with Doug Lederman from Inside Higher Ed. And remember to save time on Friday for Jenzabar’s VP of Strategy & Innovation, Omer Riaz, as he presents his research round robin, “Industry Survey Findings: How Much Stake Do Institutions Have in Non-Traditional Academic Credentials?”
January 4–7, 2023
San Francisco, CA
THIS EVENT HAS ENDED
[Webinar] What Parents Are Saying About College Search
As the next senior search season begins in earnest, now is the time to get your finger on the pulse of what matters most to your student’s biggest influencers — their parents. Join us for 60 minutes to gain insights about which communication tactics resonate best among parents, which application incentives parents prefer, how parents feel about their child transferring to a competing school, and how the timing of the college search process impacted parents helping their children commit.
August 19, 2022 | 12pm EST
Virtual
Recent Blogs
May 24, 2023
Watch Now: “Total Conviction” Episode 8
Today’s Topic: Integrating Science Into Marketing
May 2, 2023
We’re Truly Honored: Spark451 is Recognized for Excellence in Marketing
The Spark451 team is proud to share these industry awards with our college…
March 27, 2023
Watch Now: “Total Conviction” Episode 7
Today’s Topic: The Power of Digital Media for Lead Generation and…