Marketing to the next degree

We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.

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Enrollment Marketing

Data-driven recruitment strategies that attract the right students

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Creative Services

Inspired marketing communications and personalized content

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Admissions technology and data solutions for marketing optimization

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Your Goals Are Our Mission

Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.


  • Brand studies
  • Competitive analysis
  • Ethnographic studies


  • Communication planning
  • Enrollment strategy CRM
  • Segmentation


  • Campaign Development
  • Brand Design
  • Video & Film


  • Digital marketing
  • Virtual event support
  • Web & Interactive

Upcoming Webinars & Events

NYGAP/NEGAP Virtual Conference

Michael McGetrick joins industry leaders at the NYGAP/NEGAP Conference to discuss the implications of digital marketing in a post-pandemic world.

November 17–19


Previous Events

Digital Marketing in a Virtual World

The experts at Spark451 and Google join forces to discuss how to determine the right digital platforms to support your goals, and share specific tactics to fill your funnel for the years ahead.

October 22

Online (Private Event)

This event has ended

NACAC Virtual Conference

Visit Spark451 in the Virtual Exhibit Hall to discuss tactics that can help you achieve your enrollment goals regardless of the circumstances you may be facing as you recruit this fall.

September 22–24


This event has ended

Meeting Graduate School Intenders Where They Are

As the first wave of Gen Z students head to grad school, administrators…

Supplement Your Search and Fill Your Next Class

When it comes to hitting your fall recruitment goals, you have options!

Boosting Applications and Fostering A Healthy Grad Student Pipeline

Targeted Search and Prospect Communications Attract High-Caliber…

The Votes Are In: Innovation451 Competition Winner is a Data Lake Platform for Data Governance, Analytics and Predictive Modeling

Innovation451 initiative sets company on a path toward data management,…

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