Marketing to the next degree
We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.
Enrollment Marketing
Data-driven recruitment strategies that attract the right students
Your Goals Are Our Mission
Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.
Research
- Brand studies
- Competitive analysis
- Ethnographic studies
Strategy
- Communication planning
- Enrollment strategy CRM
- Segmentation
Creative
- Campaign Development
- Brand Design
- Video & Film
Digital
- Digital marketing
- Virtual event support
- Web & Interactive
Upcoming Webinars & Events
NYGAP/NEGAP Virtual Conference
Michael McGetrick joins industry leaders at the NYGAP/NEGAP Conference to discuss the implications of digital marketing in a post-pandemic world.
November 17–19
Online
Previous Events
Digital Marketing in a Virtual World
The experts at Spark451 and Google join forces to discuss how to determine the right digital platforms to support your goals, and share specific tactics to fill your funnel for the years ahead.
October 22
Online (Private Event)
This event has ended
NACAC Virtual Conference
Visit Spark451 in the Virtual Exhibit Hall to discuss tactics that can help you achieve your enrollment goals regardless of the circumstances you may be facing as you recruit this fall.
September 22–24
Online
This event has ended
Meeting Graduate School Intenders Where They Are
As the first wave of Gen Z students head to grad school, administrators…
Supplement Your Search and Fill Your Next Class
When it comes to hitting your fall recruitment goals, you have options!
Boosting Applications and Fostering A Healthy Grad Student Pipeline
Targeted Search and Prospect Communications Attract High-Caliber…
Innovation451 initiative sets company on a path toward data management,…