Marketing to the next degree
We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.
Enrollment Marketing
Data-driven recruitment strategies that attract the right students
Your Goals Are Our Mission
Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.
Research
- Brand studies
- Competitive analysis
- Ethnographic studies
Strategy
- Communication planning
- Enrollment strategy CRM
- Segmentation
Creative
- Campaign Development
- Brand Design
- Video & Film
Digital
- Digital marketing
- Virtual event support
- Web & Interactive
Upcoming Webinars & Events
Check back soon for our upcoming events!
Webinar: 2021 Forecast for Graduate Digital Marketing Strategy
Spark451 takes a look ahead at the trends and market forces shaping the digital marketing landscape for graduate enrollment in 2021.
January 28
Online (Private Event)
This is a private event
Webinar: Understanding Your Institution’s Whole Brand
Learn how Spark451 and Feedback are utilizing persona modeling and ethnographic research to provide a new level of data-driven marketing strategies and messaging that will truly resonate with your target audiences.
January 28
Online
NAGAP Virtual Conference
Visit Spark451 in the Virtual Exhibit Hall and make sure to attend our joint presentation featuring Mike McGetrick, Principal, Creative & Interactive, and JC Bonilla, Element451’s Chief Analytics Officer, to learn how you can use data to enhance your graduate recruitment efforts.
April 28–May 1
Online
Previous Events
Webinar: COVID + College Search: What HS Seniors Are Saying Right Now
Gain access to the timely information you’ll need to keep your enrollment numbers on track as we release the results of the Spark451 Education Research Division’s latest survey to high school seniors.
January 15
Online
This event has ended
NYGAP/NAGAP Virtual Conference
Michael McGetrick joins industry leaders at the NYGAP/NEGAP Conference to discuss the implications of digital marketing in a post-pandemic world.
November 17–19
Online
This event has ended
Webinar: Digital Marketing in a Virtual World
The experts at Spark451 and Google join forces to discuss how to determine the right digital platforms to support your goals, and share specific tactics to fill your funnel for the years ahead.
October 22
Online (Private Event)
This event has ended
NACAC Virtual Conference
Visit Spark451 in the Virtual Exhibit Hall to discuss tactics that can help you achieve your enrollment goals regardless of the circumstances you may be facing as you recruit this fall.
September 22–24
Online
This event has ended
Meet Feedback, Spark451’s Newest Strategic Partner
Discover how combining Feedback’s world-class ethnographic research with…
Webinar: COVID + College Search: What HS Seniors Are Saying Right Now
HS seniors share fresh thoughts on college search, applications, and…
The Great Ad Pause: Why it Matters for Higher Ed
How political ad bans can impact the performance of ads from colleges and…
Silver Linings Playbook: 2020 In Review
Finding the bright spots in a challenging year for higher education (and…