Intelligent Admissions Marketing and Technology

Spark451 is an enrollment strategy, marketing, and technology firm focused on the higher education market. We specialize in enrollment marketing, student search, creative services, and digital media. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.

Enrollment Marketing

Data-driven recruitment strategies that attract the right students

Search Smarter

Creative Services

Inspired marketing communications and personalized content

Get Creative

Technology

Admissions technology and data solutions for marketing optimization

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WEBINAR: Digital Disruption — Finding Your Class Using Digital Strategies

Enrollment-focused digital marketing tactics for COVID-19 and beyond

Customer Decision Journey Mapping for Prospective Graduate Students

The customer decision journey is the process customers go through when deciding whether to purchase a product or service.

Spark451 Earns 11 Gold Awards

Successful collaboration yields award-winning marketing.

Webinar: The Art and Science of Data-Enhanced Graduate Student Recruitment

As the world continues to grapple with the economic fallout of COVID-19, now is the time to reconsider your approach to graduate recruitment.

Digital Marketing In the Time of COVID-19

How Digital Marketing Can Benefit Your Enrollment Marketing Efforts

Spark451 Special Report: College Parents React to COVID-19

Find out how parents of first-year students believe the virus will impact their children’s college careers.

COVID-19 and College Campuses - Interactive Map

An interactive map generated from a crowd-sourced dataset on college campus closures.

Watch the Webinar: What Parents Are Saying About College Search

Enrollment strategy expert Pete Colbert shares the results of Spark451’s latest parent survey

Webinar: Making Your Class Amid COVID-19

Essential tactics for admissions pros adjusting strategy amid Coronavirus concerns.

Guest Post: It’s Time For Colleges to Boost In-House Video Production Resources

Check out Mike McGetrick’s recent article for The Cutaway

Reality Check: 5 Truths About Digital Marketing for Higher Ed Enrollment

Get the facts about using digital marketing to achieve your enrollment goals.

Welcome 2020: Plan for Success In the Year Ahead

Strategies for enrollment managers who want to achieve more in 2020 and beyond.

Re-Recruitment is Born: What the NACAC Vote Means for the Admissions World

Following the NACAC vote, a new, more competitive era of college admissions looms.

A Decade in Review: How Far We've Come

A look back at major higher education news events of the past decade.

Webinar: The New Era of Transfer Recruitment

Fresh Strategies Following NACAC’s CEPP Modifications