SparkThink@JAM: Special Interest Forum on Enrollment and Technology

Wednesday, May 29–Friday, May 31, 2024

Learn More

Marketing to the next degree

We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.

Contact Us
Enrollment Marketing Icon

Enrollment Marketing

Data-driven recruitment strategies that attract the right students

Search Smarter
Services Icon

Creative Services

Inspired marketing communications and personalized content

Get Creative
Technology Icon


Admissions technology and data solutions for marketing optimization

Learn More

Your Goals Are Our Mission

Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.


  • Brand studies
  • Competitive analysis
  • Ethnographic studies


  • Communication planning
  • Enrollment strategy CRM
  • Segmentation


  • Campaign Development
  • Brand Design
  • Video & Film


  • Digital marketing
  • Virtual event support
  • Web & Interactive

Upcoming Webinars & Events

Check back soon for our upcoming events!

SparkThink@JAM: Special Interest Forum on Enrollment and Technology

Save the date for SparkThink@JAM 2024! Our inaugural event was a huge success, and we’re already looking forward to following it up with a bigger and better second year. Mark your calendars for 2024 and get ready to join us for three days of educational sessions and panel discussions on topics related to enrollment management, admissions, marketing, and technology.

May 29–31, 2024

Gaylord Texan Resort, Dallas, TX


Previous Events

NACAC Conference 2023

Visit the Spark451 team at the Expo in booth 609 to discuss the latest higher ed tactics, trends, and solutions that can help give you a competitive edge in your enrollment marketing plan. Takeaways include key insights, sweet swag, and entry into our raffle for a Ring doorbell or pair of Beats earbuds!

September 21–23, 2023

Baltimore, MD


Element Engage Summit 2023

Michael McGetrick hosts a session on the Web-CRM connection. Your website is your digital storefront, and is typically the first touchpoint in the journey of your prospective students. And the web’s greatest companion is your CRM, allowing you to capture leads, engage them, and move them through your enrollment funnel. The CRM and your .edu website combined are the hub and spokes of your marketing stack. But there’s so much more to that connection. This session will introduce strategies and tactics for amplifying the web and CRM combination to build a behavioral marketing engine that delivers optimal results.

June 27–28, 2023

Raleigh, NC


[Webinar] What Recent College Graduates Think About Grad School

You already know grad school is a perennially attractive option for students seeking additional credentials, career advancement, or a career change. However, global events, evolving technological habits, and other factors can reshape what prospective students expect from their grad school experience. Spend 60 minutes with us to discuss which factors students value most when assessing grad programs, their communication preferences and social media habits, program delivery format preferences, and more!

January 27, 2023 | 1pm EST


Graduate School Intenders Survey

Access Our Latest Graduate School Intenders Survey Results

Download the full report to gain critical recruitment insights from…

2024 SparkThink@JAM Call for Session Proposals

Deadline to Submit: February 15, 2024

The ROI of Paid Media for Senior Search

Devoting more resources to paid media may help your institution offset…

View More