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Data-driven recruitment strategies that attract the right students

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Admissions technology platform and CRM for higher education

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2018 in Review: Key Events Shaping Higher Education Enrollment

A look back at major news events that will have long-term impacts on marketing and recruitment strategies for higher ed admissions pros.

Higher Education Marketing Emails That Get Results

A look at one of our latest performance optimization tests.

2018 College-Bound Student Survey Report

Find out what the latest class of high school graduates are saying about the college selection process.

Rethinking Print Content Strategy

User Experience Isn’t Just for the Digital Space

Finding the Story in the Details

Helping a small law school drive enrollment by defining its identity

Predict 101 for Enrollment Management

The Promise of Prediction and Advanced Analytics

Admissions Marketing Automation

Get personal at scale in your higher education marketing initiatives.

Competing in Higher Education Search Engine Marketing

An Insider’s Look at Competitor Analysis Tools for Google Ads

Customer Decision Journey Mapping for Prospective Graduate Students

The customer decision journey is the process customers go through when deciding whether to purchase a product of service.

Student Search: To Partner or Go It Alone?

Partnering with a vendor can save you time and money, while helping you achieve the enrollment results you need.

Landing Pages That Convert

A digital media campaign without a strong landing page is like a basketball court without a hoop!

Key Takeaways from NAGAP 2018

The Spark451 team had some valuable insights to share at this year’s NAGAP conference. Read up on what you may have missed.

Great Expectations: Gen Z and the Path to True Content Personalization

Technology and sophisticated marketing techniques have enabled personalized experiences with products and platforms.

From Lead to Applicant

Improving the Experience for Students and the Enrollment Team

New Graduate School Seeks a CRM for Everything

Most schools decide to invest in a new or first-time CRM because legacy systems aren’t getting the job done. But for Yeshiva University’s Katz School of Graduate and Professional Studies, the need was different. Element451 was one of the only solutions that met all of the Katz School’s needs.

When Trading Up is Faster than Upgrading

The liberal arts university, located in New Jersey, found in Element451 a new solution that addressed its needs, and that it could transition to swiftly.