Data-driven recruitment strategies that attract the right students
Inspired marketing communications and personalized content
Admissions technology platform and CRM for higher education
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The customer decision journey is the process customers go through when deciding whether to purchase a product of service.
The Spark451 team had some valuable insights to share at this year’s NAGAP conference. Read up on what you may have missed.
Technology and sophisticated marketing techniques have enabled personalized experiences with products and platforms.
Improving the Experience for Students and the Enrollment Team
Most schools decide to invest in a new or first-time CRM because legacy systems aren’t getting the job done. But for Yeshiva University’s Katz School of Graduate and Professional Studies, the need was different. Element451 was one of the only solutions that met all of the Katz School’s needs.
The liberal arts university, located in New Jersey, found in Element451 a new solution that addressed its needs, and that it could transition to swiftly.
They’re changing ecommerce and customer support. How will messaging apps affect higher-ed communications?
Top marketers use segmentation and automation. Learn why admissions pros should too.
The visit experience begins online. Make sure it’s seamless.
Spend less time formulating that perfect subject line and more time on techniques with greater impact.
Turning viewbook readers into explorers.
Better targeting boosts out-of-state reach.
Knowing who is likely to enroll means knowing how to use resources wisely.