Marketing to the next degree

We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.

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Enrollment Marketing

Data-driven recruitment strategies that attract the right students

Search Smarter
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Creative Services

Inspired marketing communications and personalized content

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Technology

Admissions technology and data solutions for marketing optimization

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Your Goals Are Our Mission

Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.

Research


  • Brand studies
  • Competitive analysis
  • Ethnographic studies

Strategy


  • Communication planning
  • Enrollment strategy CRM
  • Segmentation

Creative


  • Campaign Development
  • Brand Design
  • Video & Film

Digital


  • Digital marketing
  • Virtual event support
  • Web & Interactive

Upcoming Webinars & Events


Check back soon for our upcoming events!

Webinar: 2021 Forecast for Graduate Digital Marketing Strategy

Spark451 takes a look ahead at the trends and market forces shaping the digital marketing landscape for graduate enrollment in 2021.

January 28

Online (Private Event)

This is a private event


Webinar: Understanding Your Institution’s Whole Brand

Learn how Spark451 and Feedback are utilizing persona modeling and ethnographic research to provide a new level of data-driven marketing strategies and messaging that will truly resonate with your target audiences.

January 28

Online


NAGAP Virtual Conference

Visit Spark451 in the Virtual Exhibit Hall and make sure to attend our joint presentation featuring Mike McGetrick, Principal, Creative & Interactive, and JC Bonilla, Element451’s Chief Analytics Officer, to learn how you can use data to enhance your graduate recruitment efforts.

April 28–May 1

Online

Previous Events


Webinar: COVID + College Search: What HS Seniors Are Saying Right Now

Gain access to the timely information you’ll need to keep your enrollment numbers on track as we release the results of the Spark451 Education Research Division’s latest survey to high school seniors.

January 15

Online

This event has ended


NYGAP/NAGAP Virtual Conference

Michael McGetrick joins industry leaders at the NYGAP/NEGAP Conference to discuss the implications of digital marketing in a post-pandemic world.

November 17–19

Online

This event has ended


Webinar: Digital Marketing in a Virtual World

The experts at Spark451 and Google join forces to discuss how to determine the right digital platforms to support your goals, and share specific tactics to fill your funnel for the years ahead.

October 22

Online (Private Event)

This event has ended


NACAC Virtual Conference

Visit Spark451 in the Virtual Exhibit Hall to discuss tactics that can help you achieve your enrollment goals regardless of the circumstances you may be facing as you recruit this fall.

September 22–24

Online

This event has ended

Meet Feedback, Spark451’s Newest Strategic Partner

Discover how combining Feedback’s world-class ethnographic research with…

Webinar: COVID + College Search: What HS Seniors Are Saying Right Now

HS seniors share fresh thoughts on college search, applications, and…

The Great Ad Pause: Why it Matters for Higher Ed

How political ad bans can impact the performance of ads from colleges and…

Silver Linings Playbook: 2020 In Review

Finding the bright spots in a challenging year for higher education (and…

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