we've taken home the gold

Going for Gold: Spark451 Earns an Additional 13 Collegiate Advertising Awards


Spark451 Media RelationsBy Spark451 Media Relations|June 11, 2024

WESTBURY, NEW YORK — Higher education marketing firm Spark451, a Jenzabar company, is excited to announce that 13 of their recent marketing projects — launched in cooperation with their valued partner institutions — have received recognition from the Collegiate Advertising Awards, an elite national program honoring the most talented higher education marketing professionals.

“Receiving these awards is not just an accolade, but a testament to our commitment to innovation, integrity, and excellence,” says Irene Scala, Executive Creative Director at Spark451. “We are once again honored to receive such recognition and are thrilled to share these accomplishments with our partners, without whom, none of this would be possible.”

Gold Awards

Longwood University: RIC

Longwood University

Entry Name: Never Miss a Connection
Category: Outdoor Transit/Airport/Subway – Series

Manhattan College Downloadable Brochure

Manhattan College

Entry Name: Advance the Future of Healthcare Digital Program Guide
Category: Recruitment

Molloy University: Admit Brochure

Molloy University

Entry Name: Welcome to the New U
Category: Pocket Folder

NYU Publication

New York University

Entry Name: Military-Connected Student Resource Guide
Category: Handbook

NPG AY Invitation Envelopes

New York University Tandon School of Engineering

Entry Name: Admitted Student Reception Invitation
Category: Invitations

Silver Awards

Longwood University Viewbook

Longwood University

Entry Name: Understanding How It’s All Connected
Category: Student Viewbook – Printed

New York University Tandon School of Engineering

Entry Name: Hologram Fan
Category: Advertising Specialty

Rockland Community College: Travel Brochure

Rockland Community College

Entry Name: Discover Your Brightest Future
Category: Recruitment

WCC: Yonkers Wall

SUNY Westchester Community College

Entry Name: Building Minds. Building Futures. Environmental Graphics.
Category: Poster/Display – Series

The New School Travel Brochure

The New School

Entry Name: Create a World That Doesn’t Exist Yet
Category: Recruitment

Bronze Awards

Longwood University Travel Piece

Longwood University

Entry Name: Connect With What Matters to You
Category: Recruitment

New York University

Entry Name: 2022–2023 Impact
Category: Annual Report

New York University

Entry Name: Admissions Bot Logo
Category: Logos/Trademarks/Mascots

If you’d like to learn how Spark451’s award-winning team can help your institution gain a competitive edge, reach out today.

Webinar: The Language of Non-Traditional Learning: How to Market Your CE Programs


Webinar: The Language of Non-Traditional Learning: How to Market Your CE Programs

Spark451 Strategy TeamBy Spark451 Strategy Team|June 4, 2024

The continuing education arena presents plenty of opportunities to drive revenue for your college or university. However, a strong marketing plan is critical to drawing the right non-traditional learners and corporate partners to ensure your program’s success.

In our recent webinar, Michael McGetrick, VP of Creative and Interactive Services, shared:

  • a quick look at the industry landscape for marketing non-traditional programs
  • a marketing framework to attract more non-traditional learners and increase continuing education and workforce development revenue
  • proven tactics to turn existing students into returning CE learners, as well as how to target and engage non-traditional learners
  • how to connect with local corporations to build partnerships that expand your reach and unlock funding opportunities

You can still access our presentation and recording. Simply complete this form, and we’ll send you a link to the recording and presentation deck right away!

Watch the Webinar and Download the Presentation

Nurture families and avoid melt amid FAFSA uncertainty

Keeping Students and Families Engaged Through the Enrollment Cycle


Lara SalazarBy Lara Salazar|May 7, 2024

What a long, strange admissions cycle this year has been! Historically, when we think about yielding students, there has always been the idea of preparing for the potential melt that we might experience. Usually it’s over the summer, post orientation, when students might get cold feet, or feelings have changed and the school where they deposited is no longer the one they want to attend. As experienced enrollment professionals, we try to combat these scenarios with thoughtful communications and innovative experiences, where we can show students that, yes, our school is where you belong.

It’s likely that this year we’ll be running into similar reasons why students change their minds, but in addition to the normal melt we’ve come to expect and prepare for, we’ve also had a difficult year awarding financial aid due to the challenges of a restructured FAFSA, updating calculations in SAI (Student Aid Index) to account for inflation, and delayed release of information to schools. It’s going to be more important than ever to make sure you’re doing everything possible to help students figure out their financing for college, and to reduce melt by proactively engaging students and their families through the spring and summer.

Keep Up Engagement

This year, providing personalized outreach and opportunities for students and their families to connect with your campus, faculty and staff, and other resources will allow you to show your commitment to providing the best possible experience for students looking to enroll at your institution. Ideally, offering tailored campus visits promoting academic experiences, offering one-on-one financial aid counseling to students and their families, and building connections between current and future students will help maintain engagement levels and continued interest in attending your school.

Keep Communicating

In addition to your outreach efforts, it’s going to be more important than ever to communicate timely information to students about their financial awards, acknowledging the delays and when they can expect to learn more information, and how you are prepared to support them through this process. By providing this information, you’ll save the students and their families the anxiety of not knowing what is going on. While you may not have clear timelines laid out internally, it is also important to show your prospective students that you’re supporting them, that you understand how difficult decision-making can be, and are continuing to work diligently in partnership with them to make their experiences as beneficial as possible.

If you’re looking for other ideas to help diminish melt, check out my earlier blog post, 5 Tactics for Preparing for Summer Melt. And if you need additional ideas to address summer melt or other pain points you’re currently facing, please reach out to us. Our experienced strategy team would love the opportunity to help you succeed in meeting your enrollment goals.

Our Arms Are Full: Spark451 Earns 18 Educational Advertising Awards


WESTBURY, NEW YORK — Higher education marketing firm Spark451, a Jenzabar company, is proud to announce that 18 of their recent marketing projects — launched in cooperation with their valued partner institutions — earned recognition at the 39th Annual Educational Advertising Awards.

“We are incredibly proud of the work we do, and it’s an honor to once again have that work be recognized by our industry peers,” says Irene Scala, Executive Creative Director at Spark451. “What makes these wins even sweeter is knowing that they are the result of true collaboration between our team and our partners, and that, above all, they’re garnering results and helping our partners reach their goals.”

This year’s award-winning work includes:

Gold Awards

Longwood University: Out-of-State Options Postcard

Longwood University

Category: Direct Mail (Gold)
Project: Out-of-State Options Postcard

Longwood University: RIC

Longwood University

Category: Imprinted Materials (Gold)
Project: Never Miss a Connection

Manhattan College Downloadable Brochure

Manhattan College

Category: Online Publications (Gold)
Project: Advance the Future of Healthcare Digital Program Guide

Molloy University: Admit Brochure

Molloy University

Category: Other: Misc. Collateral, Special Promo (Gold)
Project: Welcome to the New U

New York University

Category: Annual Report (Gold)
Project: 2022–2023 Impact

New York University

Category: Misc. Interactive Media (Gold)
Project: NYU Yield Queuing Video 2023

Rockland Community College

Category: Search Pieces (Gold)
Project: Discover Your Brightest Future

WCC: Yonkers Wall

SUNY Westchester Community College

Category: Installations (Gold)
Project: Building Minds. Building Futures. Environmental Graphics

The New School Travel Brochure

The New School

Category: Search Pieces (Gold)
Project: Create a World That Doesn’t Exist Yet

UMS Viewbook

University of Medicine and Health Sciences

Category: Student Viewbook (Gold)
Project: Discover Personalized Medical Education

The University of Minnesota Morris

Category: Other Social Media Content (Gold)
Project: Sustainability Is Everything and Everywhere

Silver Awards

Manhattan College

Category: Digital Video Ad — Less Than 2 Minutes (Silver)
Project: Welcome to Manhattan College

Bronze Awards

Longwood University Travel Piece

Longwood University

Category: Search Pieces (Bronze)
Project: Connect With What Matters to You

NYU Publication

New York University

Category: Publication/External (Bronze)
Project: Military-Connected Student Resource Guide

New York University

Category: Special Event Materials (Bronze)
Project: Hologram Fan

Merit Awards

Longwood University Viewbook

Longwood University

Category: Student Viewbook (Merit)
Project: Understand How It’s All Connected

Reach out to discuss how Spark451’s award-winning team can help your institution gain a competitive edge.

Higher Education Needs to Focus on Re-Recruitment


Originally posted by our Jenzabar colleagues

Consider the following scenario: You’re a business-to-consumer company marketing your product in an extremely competitive field. But once your customers have made a purchase from you, you stop marketing to them. This is all but unheard of in the B2C marketing world, yet it’s an all-too-common practice in higher education. Institutions expend countless resources recruiting new students, but don’t put nearly the same energy into re-recruiting their current students. Given that dropout rates are holding steady and that this year’s FAFSA fiasco will have an enormous and negative impact on enrollment, it may be time for institutions to prioritize re-recruitment.

To some, the term has an alternative meaning. It was common in 2019, when the National Association for College Admission Counseling (NACAC) changed its code of ethics and allowed institutions to more aggressively market to potential transfer students. In the case that we’ll be outlining, however, the term refers to a strategy for institutions to market to current students with messaging that reinforces the idea that their institution is the right fit.

Vice President for Enrollment Marketing and Co-Founder of Spark451, Steve Kerge, outlined five re-recruitment tactics institutions should be using right now to ensure their current students return to campus in the fall.

1: Identify and Engage With Parents of Continuing Students

We tend to draw a lot of lines between students and parents in higher education, but many parents remain critically invested in their child’s education. The more connected a parent feels to an institution, the more they champion that institution to their child. Kerge advises mapping out touchpoints around critical enrollment timelines, then sending texts and emails highlighting key events and successes throughout the years. Institutions can also invite parents onto campus for occasions other than Parents’ Weekend, such as sporting events or speaker series.

2: Extend Benefits to Families of Enrolled Students

Think about all the companies offering friend and family discounts. This is a great way to build brand alliance and is a tactic that higher education should consider. What benefits can you offer student families that will help solidify your brand? In many cases, institutions offer students deals on software or discounts at local restaurants and shops. Can these be extended to families as well?

Institutions should identify the benefits that draw parents onto campus and use them. Can families also access the school’s library? What about gym nights, parent/child yoga classes, or even discounted dining hall days? Offering these opportunities to extended family members can help an institution build brand equity with audiences beyond their students.

3: Lean Into Social Channels

Kerge recommends institutions harness social media channels and ensure that current students and influencers are on those channels. It’s common practice during admissions season for prospective students and parents to join a school’s admissions groups, but what about current students and parents?

Institutions should promote their brand to current students on social media. Find out where students and parents spend their time and invest resources into creating posts, videos, and other messages that resonate with students and highlight your institution’s brand. Keep in mind, too, that your students are probably creating their own social media groups and channels. These are as impactful in promoting school culture as anything official from your school.

4: Perform Regular Surveys

At least once a semester, survey continuing students as well as their parents to gain insights into what they feel is important, what the school is doing particularly well, and what areas could use improvement. Student and parent attitudes can change year to year, even semester to semester, and identifying successes and issues can help institutions address them quickly. If both students and parents know that they have a voice on your campus and that their voice is making a difference, the chances of retaining them increase.

5: Keep an Eye Out for Behavioral Cues

Watch for signs and symptoms that a student is disengaging from the institution and create a plan of proactive engagement. There are several ways to do this. Keep an eye on specific transfer-signaling behaviors like drops in meal plan utilization (food can be a huge motivator for students) or transcript requests. Also keep a close watch on stop-out or drop-out behaviors. Retention systems like Jenzabar Retention create student profiles and possess predictive modeling and early alert systems, allowing you to identify struggling students quickly and implement counteractive measures.

Don't Wait to Start Re-Recruiting

While some of these strategies might take a bit of time to set up, not all of them do. Start communicating, start reaching out on social channels, and start thinking about what sorts of events you can host between now and the end of spring semester that will heighten your brand, and better connect students and families to your institution.

Keep in mind too, that these are only a few strategies you can employ. If you’re looking for more detailed marketing strategies, reach out today !

How Gmail and Yahoo are changing the email ecosystem

How Gmail and Yahoo Are Changing the Email Ecosystem


Christina MaddalunaBy Christina Maddaluna|April 18, 2024

Gmail and Yahoo have recently dropped a game-changing announcement that’s set to revolutionize the way we send and receive emails, causing big changes throughout the entire email industry. What were once mere “suggestions” have transformed into mandatory requirements, which began rolling out in February 2024. These updated guidelines represent a change from the industry’s previous stance on email authentication and best practices. In short, all senders will soon be held to a new set of standards, which include maintaining low spam rates, incorporating a one-click email unsubscribe feature on all emails, and ensuring sender authentication.

In this blog, we’ll take a closer look at who will be impacted by these changes. We’ll also lay out the timeline, providing you with a detailed breakdown of when and how the changes will unfold. We’ll also unravel the specifics of these changes, and provide an email to-do list that will ensure your emails are sent without any error or delay.

Expected Impact

The changes are set to make a substantial impact, particularly on marketers and transactional email senders. However, this also includes any bulk email senders, which are email senders or domains that send 5,000 or more daily emails to personal accounts within a 24-hour period.

At Spark451, email communication is one of our main channels for reaching college students, and we’ve observed that most students use Gmail. For example, data from one of our largest university partners showed that 53.6% of students use Gmail. Following that, 8.3% of students used iCloud.


February 2024

Failing to meet the new requirements will trigger temporary email errors. To better understand these errors, you can find more information by checking out Google’s Email Sender Guidelines.

April 2024

Non-compliance with the requirements will result in the rejection of a small percentage of your recipients. An example from Google: If 75% of your email traffic aligns with their standards, Google will begin rejecting a portion of the remaining 25% that doesn’t meet the compliance criteria, and will gradually increase the amount of rejections over time.

June 2024

One-click unsubscribe requirements will be enforced.

The Top 3 Biggest Changes

1. One-Click Email Unsubscribe

The introduction of the one-click email unsubscribe is geared toward simplifying the process for users looking to opt out of commercial emails. Google and Yahoo have mandated major email senders to make it possible for users to unsubscribe with just a single click. The ultimate goal is to create a more user-friendly experience, reducing the likelihood of users resorting to the spam button.

2. Reducing Spam Complaints

Google and Yahoo are stepping up their efforts in the battle against spam, employing sophisticated algorithms for identification and prevention. Email senders should be vigilant about their spam complaint rates, as those surpassing 0.3% could lead to deliverability issues and a portion of non-compliant mail being rejected. To ensure optimal email deliverability and engagement, it is advisable to target spam levels of 0.1% or below.

3. Stronger Email Security

One pivotal improvement revolves around reinforcing email security, a necessary upgrade. Tightening security not only boosts overall email deliverability but also mitigates the risk of phishing attempts, thereby nurturing increased trust with our target audience.

4 Easy Ways to Reduce Spam Rate

Below are four tips utilized by Spark451’s email team on a daily basis to decrease spam rates, leading to enhanced deliverability. While implementing these strategies may require a fair amount of time, the outcomes will undoubtedly prove to be valuable.

1. Segment Your Audience

Utilize demographics such as academic interest or location to tailor your emails to specific segments, which will reduce the likelihood of your message being flagged as spam.

2. Optimize Sending Times

Conduct A/B tests to determine the optimal times to send emails to your target audience. This helps enhance engagement and reduces the risk of your emails being marked as spam.

3. Thoroughly Test Your Emails

Ensure all links are functional, and that the email renders correctly across various Internet Service Providers (ISPs). Regular testing guarantees a seamless experience for your recipients, minimizing the chances of your emails being flagged as spam.

4. Email Engagement

Segment your audience based on email engagement and implement a sunset policy to remove users who haven’t engaged after a certain amount of time.

Improving the Email Authentication Process & Stronger Email Security

The landscape of email authentication is evolving, and it’s now imperative to implement DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF), as well as to set up a Domain-based Message Authentication, Reporting & Conformance (DMARC) record for your domain if you haven’t already. As a quick reminder, SPF helps identify authorized mail servers permitted to send emails on behalf of your domain. DKIM utilizes a digital signature to confirm that the email has been sent and authorized by the domain owner. Meanwhile, DMARC acts as a crucial standard, providing protection against sophisticated threats that could potentially lead to an email data breach.

Email Tip: Take the initiative to talk with your IT team to ensure that all email authentication records are correctly configured. This proactive step significantly reduces the risk of mail being rejected due to not meeting standard email authentications. For those without a DMARC record, it’s critical to add one to your Domain Name System (DNS) records promptly. Gmail now requires DMARC to be configured with a policy of at least p=none. This, at the very least, instructs the receiving provider not to take any action on an email that fails an SPF/DKIM check. Stay ahead of the curve by fortifying your email authentication measures and safeguarding your communication channels against potential security risks.

Your Email To-Do List

Make sure to add the following tasks to your to-do list to proactively address these changes! By incorporating these steps into your email practices, you not only comply with industry requirements but also enhance the effectiveness and deliverability of your email communications.

Incorporate One-Click Unsubscribe

Make sure you set up one-click unsubscribe on all emails. Check with your CRM to see if this is already being done.

Update SPF and DKIM Records

Keep your SPF and DKIM records up to date. These authentication mechanisms help establish the legitimacy of your emails and ensure they are not flagged as spam.

Align DMARC Policy

Once SPF and DKIM are in place, ensure your DMARC policy aligns with your authentication records. This cohesive approach strengthens your email security measures.

Set Up Spam Rate Alerts

Establish alerts to notify you when your spam rates increase above the recommended threshold of 0.1%. Monitoring spam rates is crucial for maintaining a positive sender reputation and ensuring your emails reach their intended audience.

Email Pro Time

Make sure you have a Google Postmaster Tools account — this will be one of the only places you’ll be able to see the true spam rate.

Don't Hesitate To Ask For Help

The email team at Spark451 has been diligently striving to anticipate these alterations, in order to guarantee the seamless and timely delivery of our partners’ emails. If you need help making sure your institution is well-positioned to navigate these changes, feel free to reach out. Our email experts would be happy to help optimize your setup to ensure compliance and promote deliverability!

Your Applications Are Up, but Are You Prepared for Yield Season?


Bryn CampbellBy Bryn Campbell|February 27, 2024

My first year of admissions (*ahem,* many moons ago), we made the class with some elbow grease, events, notecards, and phone calls (gasp!). We worked hard, we did at least the minimum number of contacts per week, and the algorithm just…worked. Inevitably someone would always say, “Our jobs are based on the whims of 17 year old kids.”

Sound familiar?

While true at its core, there are quite a few things within our control to help read into those “whims” and use the data to direct our efforts. We’ve gathered up some of the biggest topics from this fall and winter for you to consider as you develop your yield plan this spring.

Direct Admit Agreements Are the Latest Wave — But Will Students Matriculate?

Direct admit programs, while not new, are better organized on a larger, more accessible scale. In November 2023, nearly 300,000 students received admission decisions via the Common Application’s Direct Admit Program — without even applying first. While some students interviewed said it was a “nice option,” many said it would not change their list of top schools. But it does contribute to the “noise” in the market.

So how do we respond to this new admissions trend? A focus on strong, authentic, admitted student communications is paramount. Make sure you are clear and concise about your outcomes and student experiences. Speaking to students about their interests and goals directly will help them (and you!) understand if your school is a best-fit for them. Add in well-timed student and family surveys for feedback. These kinds of data points, coupled with consumer behavior data points, will create informed outreach strategies for you and your team.

Students Continue to Apply to Many Colleges

While the stories of students applying to 100+ colleges have circulated our networks, we can assure you this is not the new normal. Students and families are concerned about getting in, so they are casting a wider net, but not to the extreme. For example, in our 2023 College Bound Student Survey, 39% of respondents said they applied to 10 or more colleges, up from 37% in 2022. The increased accessibility to applications through common platforms, the incentivization of free applications, and the proliferation of marketing through social media have all played a role in the initial increase and the continued 10+ average.

While many students can be serious applicants, the key to driving yield is to break through the noise of the market with your authentic voice, and by speaking directly to the needs of Gen Z. Have you spoken about your campus climate? Mental, social, and academic support? Does your campus reflect your brand and mission as a whole? Do whatever you can to help students feel more connected to your institution.

(Of course, not every student will choose your school. Take a moment to reflect on the “why,” and collect that data to inform your future efforts.)

Application Submission Issues Have Plagued the Process Once Again

This year, the chatter around application and supporting documentation issues seem to be on the rise. What does that mean for you? Opportunity! Helping students to understand that there is still time to apply allows your campus to be the hero in a stressful year. Can you help by removing barriers? Can you streamline the process by prepopulating application data from your CRM? What do you really need to make the admission decision? Think creatively about how your staff and your campus can support families to make college a reality.

This issue extends to the delayed FAFSA process, as well. Early anecdotes suggest that some families who are reliant on federal and state aid were waiting to even apply to college until the FAFSA was released. Getting into spaces where you can help families complete both applications will give you a bump, and help create trust toward future matriculation.

Delayed Release of the FAFSA and Financial Aid Process

Speaking of FAFSA… The delayed launch has caused several layers of concerns: delayed data management system updates, delayed download and testing of institutional methodology, and — more seriously — delayed family notification, greatly shortening the timeline for families’ considerations.

It will be important for admissions teams to clearly communicate timelines and next steps. You may not be able to initially give families the full financial picture, but what can you give them? Scholarship amounts? Likely eligibility? FAFSA completion assistance? Taking the time to think through a well-crafted plan here will help you be first to market. How you treat families through this delicate time will set the tone for how they perceive your campus treats students.

We here at Spark451 love to dive in and look at the trends, analyze the data, and work towards our partner institutions’ goals. As industry veterans, many of us sat where you sit now. But the days of being at the “whim” of others have passed. We want to help you reach your class goals with some of the tactics here, and more. Reach out today — we’d love to connect!

Graduate School Intenders Survey

Access Our Latest Graduate School Intenders Survey Results


Spark451 Media RelationsBy Spark451 Media Relations|February 15, 2024

You already know graduate school is a perennially attractive option for students seeking additional credentials, career advancement, or a career change. However, global events, evolving modality preferences, regional political climates, and a variety of other factors can reshape what prospective students expect from their graduate school experience.

In Spark451’s latest Graduate School Intenders Survey, we gathered feedback from more than 1,400 students who entered undergraduate programs between four and six years ago. The resulting report gives a picture of how this population feels about graduate school right now. It also includes relevant insights on:

  • When students are most likely to start graduate school after completing their bachelor’s
  • Students’ communication preferences and social media habits
  • The degree to which a region’s political leanings might influence students’ decisions about where to attend graduate school
  • Delivery format preferences
  • And so much more!

Download the full report now to access all of the results!

Registration Is Now Open For SparkThink@JAM

Registration Is Now Open For SparkThink@JAM

Wednesday, May 29–Friday, May 31, 2024 • Dallas, TX

Spark451 Media RelationsBy Spark451 Media Relations|February 1, 2024

We’re thrilled to announce that registration is now open for SparkThink@JAM, our special interest forum on enrollment marketing, strategy, and technology!

Register Now

Taking place during this year’s 23rd Jenzabar Annual Meeting (JAM), SparkThink@JAM will bring together enrollment marketing and admissions leaders for engaging sessions and discussions that support the advancement of the higher ed community, as well as your own professional and personal development. By sharing diverse perspectives and experiences, you’ll be inspired with new ideas and tactics for engaging your target markets and elevating your recruitment campaigns and practices.

SparkThink@JAM will offer attendees 3 days of educational sessions, panel discussions, and networking opportunities, as well as a one-of-a-kind experience at the Gaylord Texan Resort & Convention Center on the shores of the majestic Lake Grapevine.

Learn more and register today!

We can’t wait to see you there! If you have any questions, feel free to reach out.

2024 SparkThink@JAM Call for Session Proposals

SparkThink@JAM Call for Session Proposals

Spark451 Media RelationsBy Spark451 Media Relations|January 11, 2024

Calling all admissions and marketing thought leaders! Here’s your opportunity to share your unique wisdom and help support the advancement of the higher education community. The teams at Spark451 and Jenzabar invite you to submit a session proposal for consideration for the 2024 SparkThink@JAM Special Interest Forum on Enrollment and Technology.

Submit Proposal

Call For Session Proposals Is Now Closed

Share some of the great work you’ve been doing on campus with an audience of your peers at the Gaylord Texan Resort in Dallas, TX, from Wednesday, May 29–Friday, May 31, 2024. Accepted presenters will receive complimentary registration to this 3-day event, featuring a full schedule of educational sessions, panel discussions, and networking opportunities.

Each session will run for 50 minutes and should be focused on 1 of 3 core areas: enrollment strategy, marketing communications, and data/operations. Looking for inspiration? Potential topics may include:

  • Unique admissions and/or enrollment marketing challenges and solutions
  • Increasing diversity and/or being mindful of diversity in recruitment
  • Unexpected ways to connect with unique audiences (ex: adult degree completion, parent engagement, influencers, etc.)
  • Responses/solutions to recent newsworthy higher ed events

The Planning Committee looks forward to reviewing your topic as we collectively work to support the professional and personal development of our attendees and the higher ed community. The deadline to submit your proposal for consideration is February 15, 2024.

What is SparkThink@JAM: Special Interest Forum on Enrollment and Technology?

Taking place during this year’s 23rd Jenzabar Annual Meeting (JAM), SparkThink@JAM is a session track dedicated to sharing information and ideas on topics related to enrollment management, admissions, strategy, marketing, and technology. It will offer attendees three days of educational sessions, panel discussions, and networking opportunities.

This spring, more than 1,300 of your colleagues will be heading to JAM to focus on higher ed tech and the platforms driving your institutions. We hope you’ll join them — and us — in Dallas for a meaningful and memorable event focused on the latest innovations in admissions and enrollment marketing.

Additional details and registration information will follow.

SparkThink @JAM logo

Wednesday, May 29–Friday, May 31, 2024
Gaylord Texan Resort, Dallas, TX

We can’t wait to see you there! If you have any questions, feel free to reach out.