In the latest installment of our new video series, “Total Conviction,” Spark451 CEO Steve Kerge discusses why it’s critical to constantly deliver fresh, personalized content in order to successfully engage prospective students. He shares the different content types that resonate most, and offers a case study demonstrating the greater impact personalized content can have in enrollment marketing materials. Check it out above!

When you’re ready to discuss how to optimize your own institution’s content marketing plans, please reach out. Our team of enrollment marketing experts and seasoned content strategists will be happy to help you develop a budget-friendly plan that will support your goals.

You can also revisit the full collection of “Total Conviction” videos here!