Meet Macrae Robertson

Longwood University’s Macrae Robertson Joins Spark451

Longwood University’s Macrae Robertson Joins Spark451

Meet Our Latest Senior Business Development Strategist

Spark451 Media RelationsBy Spark451 Media Relations|June 26, 2024

Westbury, NY — Spark451, a Jenzabar company, is proud to welcome Macrae Robertson, our newest Senior Business Development Strategist. Based in Atlanta, Georgia, Robertson will work closely with the company’s partner institutions, primarily in the Southeast region, to help them achieve their enrollment goals.

“Macrae has an in-depth understanding of the higher education landscape, and she brings a great deal of experience to this role,” says Steve Kerge, Co-founder of Spark451 and Jenzabar Vice President for Enrollment Marketing. “With her comprehensive background in marketing and admissions, I’m certain she’ll offer valuable insights and support to our partner colleges and universities.”

Robertson holds bachelor’s and master’s degrees in special education, both earned from Longwood University. She decided that the inside of a classroom was not her ideal setting, preferring to remain on campus to put her skills to use in shaping and strengthening her alma mater. Robertson spent a decade serving as a strategist, marketer, project manager, data analyst, and general jack-of-all-trades, working closely with the C-suite, enrollment management team, and marketing department. The results speak for themselves: She increased annual visit registrations well beyond pre-Covid metrics, doubled the dual enrollment program in size, and led the marketing efforts that brought in Longwood’s largest class in six years.

Robertson’s success stems from her holistic knowledge of an institution’s goals and functions, and taking a collaborative approach to solving whatever challenges exist. She never hesitates to ask why, digging deeply into the analytics to the point that her self-proclaimed title is that of Data Dork! All of this exemplifies why Robertson’s partner schools feel as if she’s an extension of their own team.

“I love working in higher education because I get to influence a student’s life and success from behind the scenes,” says Robertson. “I’m excited to be building relationships with the incredible teams at our partner colleges and universities, as we join forces to achieve their specific goals.”

About Spark451

Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media. Since 2011, Spark451 has worked with over 200 colleges and universities nationwide. For more information, please visit

we've taken home the gold

Going for Gold: Spark451 Earns an Additional 13 Collegiate Advertising Awards

Month: June 2024

Spark451 Media RelationsBy Spark451 Media Relations|June 11, 2024

WESTBURY, NEW YORK — Higher education marketing firm Spark451, a Jenzabar company, is excited to announce that 13 of their recent marketing projects — launched in cooperation with their valued partner institutions — have received recognition from the Collegiate Advertising Awards, an elite national program honoring the most talented higher education marketing professionals.

“Receiving these awards is not just an accolade, but a testament to our commitment to innovation, integrity, and excellence,” says Irene Scala, Executive Creative Director at Spark451. “We are once again honored to receive such recognition and are thrilled to share these accomplishments with our partners, without whom, none of this would be possible.”

Gold Awards

Longwood University: RIC

Longwood University

Entry Name: Never Miss a Connection
Category: Outdoor Transit/Airport/Subway – Series

Manhattan College Downloadable Brochure

Manhattan College

Entry Name: Advance the Future of Healthcare Digital Program Guide
Category: Recruitment

Molloy University: Admit Brochure

Molloy University

Entry Name: Welcome to the New U
Category: Pocket Folder

NYU Publication

New York University

Entry Name: Military-Connected Student Resource Guide
Category: Handbook

NPG AY Invitation Envelopes

New York University Tandon School of Engineering

Entry Name: Admitted Student Reception Invitation
Category: Invitations

Silver Awards

Longwood University Viewbook

Longwood University

Entry Name: Understanding How It’s All Connected
Category: Student Viewbook – Printed

New York University Tandon School of Engineering

Entry Name: Hologram Fan
Category: Advertising Specialty

Rockland Community College: Travel Brochure

Rockland Community College

Entry Name: Discover Your Brightest Future
Category: Recruitment

WCC: Yonkers Wall

SUNY Westchester Community College

Entry Name: Building Minds. Building Futures. Environmental Graphics.
Category: Poster/Display – Series

The New School Travel Brochure

The New School

Entry Name: Create a World That Doesn’t Exist Yet
Category: Recruitment

Bronze Awards

Longwood University Travel Piece

Longwood University

Entry Name: Connect With What Matters to You
Category: Recruitment

New York University

Entry Name: 2022–2023 Impact
Category: Annual Report

New York University

Entry Name: Admissions Bot Logo
Category: Logos/Trademarks/Mascots

If you’d like to learn how Spark451’s award-winning team can help your institution gain a competitive edge, reach out today.

Webinar: The Language of Non-Traditional Learning: How to Market Your CE Programs


Webinar: The Language of Non-Traditional Learning: How to Market Your CE Programs

Spark451 Strategy TeamBy Spark451 Strategy Team|June 4, 2024

The continuing education arena presents plenty of opportunities to drive revenue for your college or university. However, a strong marketing plan is critical to drawing the right non-traditional learners and corporate partners to ensure your program’s success.

In our recent webinar, Michael McGetrick, VP of Creative and Interactive Services, shared:

  • a quick look at the industry landscape for marketing non-traditional programs
  • a marketing framework to attract more non-traditional learners and increase continuing education and workforce development revenue
  • proven tactics to turn existing students into returning CE learners, as well as how to target and engage non-traditional learners
  • how to connect with local corporations to build partnerships that expand your reach and unlock funding opportunities

You can still access our presentation and recording. Simply complete this form, and we’ll send you a link to the recording and presentation deck right away!

Watch the Webinar and Download the Presentation