SparkThink@JAM: Special Interest Forum on Enrollment and Technology
Wednesday, May 31–Friday, June 2, 2023
Marketing to the next degree
We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.
Enrollment Marketing
Data-driven recruitment strategies that attract the right students
Your Goals Are Our Mission
Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.
Research
- Brand studies
- Competitive analysis
- Ethnographic studies
Strategy
- Communication planning
- Enrollment strategy CRM
- Segmentation
Creative
- Campaign Development
- Brand Design
- Video & Film
Digital
- Digital marketing
- Virtual event support
- Web & Interactive
Upcoming Webinars & Events
Check back soon for our upcoming events!
NACAC Conference 2023
Visit the Spark451 team at the Expo in booth 609 to discuss the latest higher ed tactics, trends, and solutions that can help give you a competitive edge in your enrollment marketing plan. Takeaways include key insights, sweet swag, and entry into our raffle for a Ring doorbell or pair of Beats earbuds!
September 21–23, 2023
Baltimore, MD
SparkThink@JAM: Special Interest Forum on Enrollment and Technology
Save the date for SparkThink@JAM 2024! Our inaugural event was a huge success, and we’re already looking forward to following it up with a bigger and better second year. Mark your calendars for 2024 and get ready to join us for three days of educational sessions and panel discussions on topics related to enrollment management, admissions, marketing, and technology.
May 29–31, 2024
Gaylord Texan Resort, Dallas, TX
SAVE THE DATE
Previous Events
Element Engage Summit 2023
Michael McGetrick hosts a session on the Web-CRM connection. Your website is your digital storefront, and is typically the first touchpoint in the journey of your prospective students. And the web’s greatest companion is your CRM, allowing you to capture leads, engage them, and move them through your enrollment funnel. The CRM and your .edu website combined are the hub and spokes of your marketing stack. But there’s so much more to that connection. This session will introduce strategies and tactics for amplifying the web and CRM combination to build a behavioral marketing engine that delivers optimal results.
June 27–28, 2023
Raleigh, NC
EVENT ENDED
[Webinar] What Recent College Graduates Think About Grad School
You already know grad school is a perennially attractive option for students seeking additional credentials, career advancement, or a career change. However, global events, evolving technological habits, and other factors can reshape what prospective students expect from their grad school experience. Spend 60 minutes with us to discuss which factors students value most when assessing grad programs, their communication preferences and social media habits, program delivery format preferences, and more!
January 27, 2023 | 1pm EST
Virtual
[Webinar] What Parents Are Saying About College Search
As the next senior search season begins in earnest, now is the time to get your finger on the pulse of what matters most to your student’s biggest influencers — their parents. Join us for 60 minutes to gain insights about which communication tactics resonate best among parents, which application incentives parents prefer, how parents feel about their child transferring to a competing school, and how the timing of the college search process impacted parents helping their children commit.
August 19, 2022 | 12pm EST
Virtual
Recent Blogs
December 7, 2023
Uncover tips for aligning your institution’s brand across internal and…
November 9, 2023
Learn how you can prepare to navigate the new FAFSA process
October 24, 2023
Reframing the Graduate Student Enrollment Journey
Identifying personas and looking beyond the traditional enrollment funnel…
October 17, 2023
Lessons Learned from Non-Enrolling Students
How those who said "no" can help future students say "yes!"