Integrating Science into Marketing


IntegratingScience Into Marketing

Spark451 Strategy TeamBy Spark451 Strategy Team|May 24, 2023

In the latest installment of our video series, “Total Conviction,” Steve Kerge, Co-founder of Spark451 & Jenzabar Vice President for Enrollment Marketing, discusses how to apply scientific theories to modern marketing methods.

Steve invites you to push your marketing tactics beyond one-to-one interactions with a single student and focus on optimizing your communications to the influencers in that student’s life. Check out how he breaks down the science of this strategy in our latest episode above!

If you’re looking for further guidance on how you can integrate science into your enrollment marketing strategy, please reach out. One of our team members can discuss how we can help you reach your goals affordably.

You can also revisit the full collection of “Total Conviction” videos here!

We’re Truly Honored: Spark451 is Recognized for Excellence in Marketing

Month: May 2023

Westbury, NY — Higher education marketing firm Spark451, a Jenzabar company, is proud to announce that several recent marketing projects — launched in cooperation with our valued partner institutions — have earned accolades from the Collegiate Advertising Awards.

“We are very proud that our creative work is not only achieving exceptional results, but also receiving the highest honors in our industry,” says Irene Scala, AVP, Executive Creative Director. “Everything we create is a reflection of the meaningful and collaborative relationships we’ve established with our college and university partners, as well as the talent and hard work of every member of our team.”

Here are our latest award-winning projects:

Metropolitan College of New York

Category: Outdoor Transit/Airport/Subway - Series (Gold)
Project: Subway Advertising

University of Medicine and Health Sciences

Category: Student Viewbook - Printed (Gold)
Project: UMHS Student Viewbook

Longwood University

Category: Advertising Specialty (Silver)
Project: Sidewalk Sticker Collection

Cedar Crest College

Category: Brochure - Series (Bronze)
Project: Graduate Brochure Series

To view more of our work, check out our creative portfolio.