In the latest installment of our video series, “Total Conviction,” Steve Kerge, Co-founder of Spark451 & Jenzabar Vice President for Enrollment Marketing, discusses how to apply scientific theories to modern marketing methods.

Steve invites you to push your marketing tactics beyond one-to-one interactions with a single student and focus on optimizing your communications to the influencers in that student’s life. Check out how he breaks down the science of this strategy in our latest episode above!

If you’re looking for further guidance on how you can integrate science into your enrollment marketing strategy, please reach out. One of our team members can discuss how we can help you reach your goals affordably.

You can also revisit the full collection of “Total Conviction” videos here!