Perception Equals Reality: A Case Study on Price Point and Institutional Reputation


Month: June 2022

Spark451 Media RelationsBy Spark451 Media Relations|June 16, 2022

Last year, the Spark451 team partnered with Feedback to conduct a case study of a private college in New York City. We evaluated the college’s reputation, its competitiveness in the market, and its comparative price point to both peer and aspirational competitors to determine if they could afford a cost increase. We shared our findings in a recent webinar.

A recorded version of the webinar is now available. To access it, simply complete this form and we’ll send you a link to the recording right away! You’ll also be able to download the presentation deck.

During the session, Spark451 Senior Business Development Strategist Pete Colbert and Feedback Chief Behavioral Officer Dean Browell, Ph.D. discussed:

  • why we conducted our study of a private college in NYC.
  • the unique methodology and analytic approach used to assess market reputation competitiveness as a tool to determine the viability of price adjustments.
  • the detailed results of our case study.
  • the benefits of conducting the same research for your institution.
  • candid thoughts on the efficacy of evaluating reputation to determine price adjustments.

Access the Recording & Slide Deck on Demand

Meet Ryan Hogan Our Newest Senior Business Development Strategist

Valdosta State University’s Ryan Hogan Joins Spark451

Valdosta State University’s Ryan Hogan Joins Spark451

Meet Our Latest Senior Business Development Strategist

Spark451 Media RelationsBy Spark451 Media Relations|June 9, 2022

Westbury, NY — Spark451, a Jenzabar company, is proud to welcome Ryan Hogan, our newest Senior Business Development Strategist. Based in Southern Georgia, Hogan will work closely with the company’s partner institutions primarily in the Southeast to help them achieve their enrollment goals.

“Ryan is well-known throughout the higher education community, and he brings a great deal of valuable experience to this role,” says Steve Kerge, Vice President of Business Development, Spark451. “I’m very enthusiastic about the insights and support he will be able to deliver to our partner colleges and universities.”

Hogan has spent 22 years in admissions and marketing at Valdosta State University. He fell in love with higher ed when he started working as an orientation leader during his freshman year at the university. He has since spent the entirety of his professional career climbing the ranks of the admissions office from recruiter, to associate director, and ultimately, to Director of Undergraduate Admissions — a position he’s held since 2015.

Throughout his tenure with Valdosta State, Hogan has become an expert at developing enrollment strategies as well as designing and executing marketing plans for undergraduate students, graduate students, adult learners, transfer students, and other prospective student pools. Along the way, he’s had several major wins, including:

  • Enrolling the institution’s largest undergraduate class in history for Fall 2020 — a 9% increase over the previous fall (and he pulled it off in spite of all COVID-19-related challenges)
  • Developing and implementing the university’s graduate recruitment strategy from scratch
  • Increasing the institution’s Hispanic student population through targeted marketing campaigns
  • Helping the university launch an online college for career advancement
  • Building relationships with employers who can provide tuition reimbursement for employees who head back to school

Hogan brings a strong understanding of multichannel marketing tactics. He believes in data- driven decision-making and knows the importance of personalized messaging. He also has vast experience with implementing and using a wide range of CRMs, including Slate. Hogan also holds both a B.BA in management and an M.Ed in educational leadership from Valdosta State University.

After two decades of working in-house at a university, Hogan is looking forward to joining the Spark451 team so he can help multiple institutions identify winning strategies and achieve their enrollment goals. “After all of my years working in higher education, I understand the enrollment pressures colleges are facing,” he says. “I am looking forward to getting to know other colleges’ needs, and through Spark451, becoming their partner for success.”

About Spark451

Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media. Since 2011, Spark451 has worked with over 200 colleges and universities nationwide. For more information, please visit