Last year, the Spark451 team partnered with Feedback to conduct a case study of a private college in New York City. We evaluated the college’s reputation, its competitiveness in the market, and its comparative price point to both peer and aspirational competitors to determine if they could afford a cost increase. We shared our findings in a recent webinar.
A recorded version of the webinar is now available. To access it, simply complete this form and we’ll send you a link to the recording right away! You’ll also be able to download the presentation deck.
During the session, Spark451 Senior Business Development Strategist Pete Colbert and Feedback Chief Behavioral Officer Dean Browell, Ph.D. discussed:
- why we conducted our study of a private college in NYC.
- the unique methodology and analytic approach used to assess market reputation competitiveness as a tool to determine the viability of price adjustments.
- the detailed results of our case study.
- the benefits of conducting the same research for your institution.
- candid thoughts on the efficacy of evaluating reputation to determine price adjustments.
