The teams at Spark451 and Jenzabar are thrilled to announce the launch of SparkThink@JAM, our first annual special interest forum on enrollment marketing, strategy, and technology!

Taking place during this year’s 22nd Jenzabar Annual Meeting (JAM), SparkThink@JAM is a new session track dedicated to sharing information and ideas on topics related to enrollment management, admissions, marketing, and technology. It will offer attendees three days of educational sessions, roundtable discussions, and networking opportunities.

This spring, more than 1,300 of your colleagues will be heading to JAM to focus on higher ed tech and the platforms driving your institutions. We hope you’ll join them — and us — in Orlando for a meaningful and memorable event focused on the latest innovations in admissions and enrollment marketing.

Additional details and registration information will follow. In the meantime, please mark your calendar:

SparkThink @JAM logo

Wednesday, May 31–Friday, June 2, 2023
Gaylord Palms Resort, Orlando, FL

We can’t wait to see you there! If you have any questions, feel free to reach out.

Interested in being a content contributor and sharing some of the great work you’re doing on campus? Be on the lookout for our call for session proposals, or email us now at