SparkThink@JAM Call for Session Proposals

Calling all admissions and marketing thought leaders! Here’s your opportunity to share your unique wisdom and help support the advancement of the higher education community. The teams at Spark451 and Jenzabar invite you to submit a session proposal for consideration for the 2023 SparkThink@JAM Special Interest Forum on Enrollment and Technology.

Share some of the great work you’ve been doing on campus with an audience of your peers at the Gaylord Palms Resort in Orlando, FL, from Wednesday, May 31–Friday, June 2, 2023. Accepted presenters will receive complimentary registration to this 3-day event, featuring a full schedule of educational sessions, roundtable discussions, and networking opportunities.

Each session will run for 60 minutes and should be focused on 1 of 3 core areas: enrollment strategy, marketing communications, and data/operations. Looking for inspiration? Potential topics may include:

• Unique admissions and/or enrollment marketing challenges and solutions
• Preparing for the upcoming “Enrollment Cliff”
• Increasing diversity and/or being mindful of diversity in recruitment
• Unexpected ways to connect with unique audiences (ex: adult degree completion, parent engagement, influencers, etc.)
• Responses/solutions to recent newsworthy higher ed events (ex: Supreme Court case on affirmative action)

The Planning Committee looks forward to reviewing your topic as we collectively work to support the professional and personal development of our attendees and the higher ed community. The deadline to submit your proposal for consideration is March 1, 2023.

What is SparkThink@JAM: Special Interest Forum on Enrollment and Technology?

Taking place during this year’s 22nd Jenzabar Annual Meeting (JAM), SparkThink@JAM is a new session track dedicated to sharing information and ideas on topics related to enrollment management, admissions, strategy, marketing, and technology. It will offer attendees three days of educational sessions, roundtable discussions, and networking opportunities.

This spring, more than 1,300 of your colleagues will be heading to JAM to focus on higher ed tech and the platforms driving your institutions. We hope you’ll join them — and us — in Orlando for a meaningful and memorable event focused on the latest innovations in admissions and enrollment marketing.

Additional details and registration information will follow.