In the latest installment of our video series, “Total Conviction,” Spark451 CEO Steve Kerge discusses the important role high school counselors play as influencers in the college search process. He explores the impact that this critical group of colleagues has on juniors and seniors as they consider their college options, and provides tips for strengthening your brand awareness among them. Check it out above!

When you’re ready to engage in a conversation about creating powerful influencer communication plans for your institution, please reach out. Our team of enrollment marketing experts and insightful content strategists will be happy to help you develop a budget-friendly plan that achieves your objectives.

You can also revisit the full collection of “Total Conviction” videos here!