A steady stream of fresh, engaging video content is critical for keeping prospective Gen Z students engaged with your college or university’s brand.

In a recent guest article for The Cutaway, a digital magazine for media and advertising production professionals, Spark451 Principal Mike McGetrick detailed why institutions must invest in in-house video production resources in order to meet that demand.

Check out the article for Mike’s insights on why high-quality video matters so much to today’s teens and to learn how you can deliver compelling personalized video content that will resonate with prospective students. Then, reach out to us so we can help you determine how to maximize your video marketing efforts.