Many colleges and universities across the country are building non-traditional programs to attract new learners and overcome enrollment challenges. They’ve read industry reports and survey results, consulted in-house analytics and local businesses, and have even hired faculty and created curricula. Now, they are sitting down to undertake the final, and often most challenging, step: marketing these programs to non-traditional learners.

So, how can institutions effectively market courses to non-traditional students? Continue reading the Jenzabar Blog to discover three digital strategies you may want to consider.