Website design and development is always a moving target. Our colleagues in higher education web design, in particular, often share with us that they are under-resourced and overwhelmed. It is therefore exciting when a tool that we use and love, WordPress, comes out with a release that can make life easier for the average web designer. Such is the case with WordPress 5.8, and the introduction of Gutenberg 2.0, the next generation of the WordPress front-end editing experience. What we are especially excited about is the extension of the block editor interface to that of the overarching theme, giving designers the ability to customize the global look and feel without having to delve deep into the WordPress codex. And while it won’t put any coders out of work (as WordPress shines brightest when its deep function set is deployed), it will give more power and autonomy to the average web designer.

Introduced in WordPress 5.0, the Gutenberg project is WordPress’ answer to creating a more user-friendly and visual experience to building a website, without all the need for coding know-how. To start, you have an array of block options to start building your site by simply dragging and dropping them onto a page. You have options such as Heading, Paragraph, Image Gallery, and Quote, to name a few. These can be arranged in any which way and repositioned on the fly.

It doesn’t stop there. You can even create multiple column-based layouts, to help create a better visual hierarchy of information. Want to display three stats or images next to each other? Easy. Just choose the Columns block and select the amount of columns you need. Gutenberg will automatically create equal and responsive columns for you to drag and drop any of their blocks into.

However, WordPress understands that users already familiar with their dashboard may want to stick with their original editor, be it for specific pages or the entire site, so you’ll still have access to those tools. Don’t get stuck in the past for familiarity’s sake, though; most themes and plugins are embracing the new Gutenberg editor with full support. We highly recommend giving it a whirl to get the best and most modern WordPress experience out there.

Gutenberg 2.0 introduces Full Site Editing (FSE), giving you the ability to not only customize the content on a single page, but to do so on a global, site-wide scale. For example, you can create a consistent font family, size, and color for all of your Headings across your entire site. This is called Global Styles, and to put it simply, it’s awesome.

Furthermore, you’ll have the ability to create block-based templates. The days of creating a page from scratch are gone. Create a page template based on the blocks you need, and reuse that template an unlimited number of times. For example, if the Program page you created is exactly how you want your other Program pages to be laid out, save it as a template, and reuse it for all of your remaining program pages. Similarly, if you built a landing page that was highly effective in capturing leads, make it a template, and keep on succeeding.

Global Styles and Templates are just the beginning—the building blocks (ha, pun), so to speak. For any web designer, these are the basics when developing the look and feel of a website. That power is now in your hands.

Let’s say your brand colors recently changed. The thought of having to go through your site page by page to get those colors updated sounds like a nightmarish task. Well, don’t assign this to the intern just yet. You can now easily adjust those colors sitewide in seconds, wherever they are applied. What’s even better, it doesn’t end there.

We mentioned a few of Gutenberg’s built-in drag-and-drop options earlier, which are just the tip of the iceberg. With Gutenberg 2.0, they are introducing a slew of new blocks that you can implement across all of your pages and templates:

• Logo
• Site Title
• Page List
• Tagline
• Query Loop
• Duotone

Gutenberg even allows you to utilize these blocks across the entirety of your site, such as Headers, Footers, and Widgets. The idea that you can create consistent branding with these tools is a huge leap forward for WordPress and your website.

This particular feature is especially exciting, and deserves its own special mention. With Theme Blocks, you can take parts of an existing template and plug them in on any page. It’s simple and will save you hours of building pages.

Let’s say you created a page template that has a really enticing CTA, image gallery, and content specifically for a parent audience, but the new page you’re building is geared towards alumni and doesn’t need all of that parent-specific content. However, that image gallery really showcased all the great things happening on campus, and would be a great fit for your new alumni page. Theme Blocks allow you to take those template-specific blocks, and insert them anywhere across your site without the need to re-select the hundreds of photos you already hand-picked previously. You can even add or remove existing photos from the Theme Block once implemented, so they can differ from page to page.

This is just one example with the Image Gallery, but you can use the Theme Blocks with any of Gutenberg’s blocks to pull in and customize your previously made blocks of content.

We’d love to help you implement any or all of the five strategies we’ve outlined above, as it is never too late to have an impact. At the same time, we have many other solutions that can be implemented during this cycle—specifically, our personalized financial aid package, a great yield boost. Reach out when you’re ready to discuss strategies and tactics we can implement to support your enrollment goals.

While the GA4 interface may seem complex and overwhelming at first, it has become a powerhouse of a tool that requires much less manual work to get your analytics off the ground. Its increased automation gives you hours back to your day and allows you to use its pre-built components to start connecting your data and reporting it in one fluid stream.

You can slice and dice your data however you need to showcase it, because GA4 has the pre-built templates you want to get your data analysis started. It also has the customization options to allow you to start dreaming big. The Analysis Hub is where you’ll find a variety of reports to start out with. For example, GA4 includes a custom report for “Funnel Exploration,” which enables you to see a user’s interaction with steps they took before submitting an inquiry form or starting an application. “Path Exploration” is another report that will show you a user’s pathway through your website; where did they come from, and what path did they take to peruse your website?

“Free-form” and “Cohort Analysis” reports will help you answer other important questions, such as:

• What types of visitors are coming to your site—traditional high school students, adult degree completers, or graduate prospects?
• What pages are users looking at before taking an action?
• Is there a common thread in the customer journey between landing on your homepage to submitting an app?

You can start to answer all of these questions with the report customization options within GA4.

Bounce rate, the trusty, yet one-sided metric that tracked the number of visitors who navigated away from your website, has made its own exit from the new Analytics. Replacing it is “engagement rate,” a more useful measure of time spent on your site. Unlike bounce rate, this new metric doesn’t just show you how many users leave your site, but it dives deeper, considering one or more actions, such as being active on the website for 10 or more seconds, engaging in two or more page views, and/or a conversion event firing. This is a favorable update if you’re looking to squeeze out as much information about the user experience on your website as possible, since it exposes more than just the fact that some users leave, or bounce. Now, you can look at how they enter the site and better understand whether your website content is engaging for your targeted audiences.

Now that Google Analytics has upped its game, it’s time to leverage this tool as your (not-so) secret weapon to evaluate your website’s strengths and challenges. Having so much analytical power at your fingertips can be overwhelming as you start to explore the tool (it does, after all, have a completely new look), but it will be worth all of your marketing dollars to invest the time to learn the tool’s insights for your institution’s website. If you don’t know where to begin, we can help you get started. Reach out to learn more about how we can help you leverage the force behind GA4.