Call for Session Proposals is Open!

Submit Your Proposal by March 1, 2023

Special Interest Forum on Enrollment and Technology

Wednesday, May 31–Friday, June 2, 2023 • Orlando, FL

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SparkThink@JAM: Special Interest Forum on Enrollment and Technology

Wednesday, May 31–Friday, June 2, 2023

Gaylord Palms Resort & Convention Center
Orlando, FL

Join us for a JAM-packed schedule of educational sessions, roundtable discussions, and networking opportunities!

Taking place during this year’s 22nd Jenzabar Annual Meeting (JAM), SparkThink@JAM is a new session track dedicated to sharing information and ideas on topics related to enrollment management, admissions, marketing, and technology.

Why You Should Attend

SparkThink@JAM will bring together enrollment marketing and admissions leaders for engaging sessions and discussions that support the advancement of the higher ed community, as well as your professional and personal development. By sharing diverse perspectives and experiences, you’ll be inspired with new ideas and tactics for engaging your target markets and elevating your recruitment campaigns and practices.


Registration for SparkThink@JAM is $695. You’ll gain access to:

  • Admission to the JAM Keynote
  • Access to two plenary sessions
  • Three days of breakout sessions, round table discussions, and networking events
  • Entry to the JAM Hub exhibitor hall
  • Social events and meals, including:
    • Wednesday evening Welcome Reception (heavy hors d’oeuvres)
    • Breakfast and lunch on Thursday and Friday
    • Friday evening JAM Party (dinner)


Taking place at the Gaylord Palms Resort & Convention Center, SparkThink@JAM offers admissions and marketing pros a one-of-a-kind experience just minutes from Walt Disney World Resort and Universal Studios.

Attendees will benefit from a special conference nightly rate of $199 + taxes for a standard room. When you have successfully registered, you will receive an email confirmation that includes a special reservation link for the Gaylord Palms Resort. The SparkThink@JAM rate is in effect through May 5 or while supplies last (whichever comes first).


Maximize your SparkThink@JAM experience by adding the JAM Executive Summit to your schedule. Developed exclusively for college and university Presidents, Vice Presidents, CFOs, CIOs, and other cabinet-level executives, this half-day program will begin prior to the start of the full event and offer campus executives the opportunity to collaborate on pressing issues and changes within the industry.

When: Wednesday, May 31
Cost: An additional $299
Includes: Continental breakfast and lunch

JAM-Packed Schedule

Review each day’s schedule of sessions and events.

View Schedule

Call For Session Proposals Is Now Closed

Our call for session proposals for the 2023 SparkThink@JAM ended March 1. Have a great topic in mind but missed the deadline? We’re always open to hearing great ideas—reach out today!

Contact Us

Register Now

We can’t wait to see you in Orlando!

Register Now

Registration Policies

Registration fees may be made online with Mastercard, Visa, Discover, and American Express. Registration and payment must be made by May 12, 2023. Purchase orders are not recognized as a form of payment. A receipt will be emailed with the registration confirmation at the end of the registration process.

To modify your SparkThink@JAM registration data, make a substitution, or provide payment, please contact

Registration for SparkThink@JAM will close on May 12, 2023.

Any complimentary registrations granted must be used in the year granted or they will be forfeited; they may not be carried forward as a credit on future events. Complimentary registrations are non-transferrable.

Spark451 and Jenzabar are committed to providing a friendly, safe, supportive, and harassment-free environment at JAM and SparkThink@JAM for all attendees and participants. The SparkThink@JAM Code of Conduct outlines Spark451’s and Jenzabar’s expectations for all SparkThink@JAM attendees and participants. Cooperation is expected from everyone, and violations are taken seriously.

You may cancel and receive a full refund in the form of the original payment if we are notified of your cancellation in writing to by April 28, 2023. After that date, you may send a substitute, but no refunds will be issued.

Any changes that would result in a refund must be made by April 28, 2023. No refunds of any kind will be issued after April 28, 2023, and any unused complimentary registrations will be forfeited.

If you fail to notify SparkThink@JAM of your cancellation or substitution by April 28, 2023, you will be responsible for the full registration amount and no refunds will be issued.

There will be no refunds due to weather or other travel delays.

The cancellation policy applies to all SparkThink@JAM and JAM programs.

Should Spark451 and Jenzabar cancel JAM and/or SparkThink@JAM, all registration fees paid will be refunded completely, regardless of date. No credit will be given for complimentary registrations.

View the SparkThink@JAM Registration & Cancellation Policy for full details.

Each SparkThink@JAM attendee is issued a name badge during onsite registration check-in. For safety and security measures, each attendee must pick up their own badge. Your registration provides access to SparkThink@JAM sessions, events, and meals, and your badge must be worn at all times to access these activities. Your registration does not provide access to JAM sessions. If a badge is lost or damaged, a $25 replacement fee will be charged. Badge swapping is not permitted. Anyone found wearing a badge that does not match his/her identification will be removed from the conference without a refund.

Health and Safety

The health and safety of all JAM and SparkThink@JAM participants is a top priority for Jenzabar and Spark451. Currently, there are no vaccination or testing requirements to attend the 2023 JAM or SparkThink@JAM events, but Jenzabar and Spark451 reserve the right to enact health protocols at any time to ensure the safety of participants.

For the safety of all attendees, if you are exposed to, experiencing symptoms, tested positive, or are in quarantine due to COVID before the start of the conference, please do not attend SparkThink@JAM. Please contact to discuss cancellation options at that time.

We will continue to monitor the health guidelines of the CDC, Gaylord Palms, and local authorities, and communicate any changes to registrants prior to JAM and SparkThink@JAM.

About Spark451

Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media.

Register Now

We can’t wait to see you in Orlando!

Register Now