Your September Secret Weapon? AI.
September is a pivotal month for college admissions professionals, with recruitment season kicking off and critical fall event planning underway. To say things are busy would be an understatement! So, how are you and your team going to juggle it all? With AI, that’s how.
Fall Travel
Give your counselors and road warriors a leg up (and help increase engagement) while on the road with these new tools:
Slate | AI Dashboard
This easy-to-implement tool integrates with person record dashboards to provide quick, digestible updates that counselors can reference while on the go:
- Activity Summaries
“How many emails has a student opened? When was the last time they logged in to the portal? Is their application complete?” All of these questions and more can be answered with the AI Dashboard. - Engagement Scores
Let AI analyze each student’s level of engagement and provide an overall score and summary. Counselors can review these scores in seconds and go into meetings feeling even better prepared. - Recommended Follow-ups
Not only can AI tell you how engaged students are, but it can also provide your team with recommendations on how best to follow up, whether that’s scheduling meetings with key players (coaches or faculty) or sticking with one outreach method over another.
Whatever you or staff want to know about prospective students, AI Dashboard can be built in a way to get you answers.
Element451 | Bolt Discovery & Agents
These two tools are serious game-changers, helping students and your team make the most of their time and (packed) schedules.
- Embed Bolt Discovery on your website and get your counselors ready to tell the world how easily students, families, counselors, and alumni can find what they’re looking for. No more endless scrolling or page searches … simply type in what you’re looking for and Bolt Discovery will hand deliver it (ok, not literally, but you understand).
- Use a Bolt Chatbot Agent on your landing pages and forms to provide students with a low-pressure, safe environment to ask the questions they might otherwise feel too embarrassed to ask. Once set up, be sure to have counselors promote it as a resource for asking additional questions following high school visits or college fairs. It’s an easy way to invite students to interact with your institution, and they’ll love that your team put together AI resources specific to your school and their academic journey.
Pro Tip: Get the most out of your AI bots by keeping your knowledge sources fresh. Remember, if they don’t have access to the latest information, neither will your students!
Campus Visits
Get ready for visitors by including AI in your preparation for open houses, tours, and events!
Slate | AI Portal Components
Use Slate AI to help create new components wherever you see a WYSIWYG editor, including entire custom portals! With a little bit of time and focus, you could create an entirely new campus tour signup page or open house portal. Push the limits and see what types of engaging and colorful ideas AI can create for you.
Element451 | AI Agents
Leave the reminders and follow-ups to AI Agents that can autonomously reach out to students to promote events. Agents can be configured to reach out via any method you choose and with a tone that aligns with your audience. Want them to reach out via email first, and then text later? Can do!
Behind-the-Scenes Work
As the engine behind your recruitment strategy and the key to your bots’ accuracy and usability, it’s critical you keep your CRM humming smoothly.
- Update Reports, Queries, and Segments: Track outreach effectiveness, recruitment metrics, and applicant trends.
- Review Staff Assignments and Automations: Align your strategy with real-time data that keep all stakeholders across your institution happy.
- Clean Up Duplicate Records: Stay organized and avoid confusion. Check out our recent blog post about how to do it!
Final Thoughts
Implementing AI might feel a bit daunting or, dare we say, scary at first (we all watched Terminator and I, Robot, right?), but we’re confident that these tools will help make your and your team’s lives easier. Not only that, but they can help increase engagement and strengthen connections between prospective students and your institution — something we can all get behind.
Need a hand getting started? Just reach out — we’re always available to talk through your needs and help set you up for success!