Marketing to the next degree

We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.

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Enrollment Marketing

Data-driven recruitment strategies that attract the right students

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Creative Services

Inspired marketing communications and personalized content

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Technology

Admissions technology and data solutions for marketing optimization

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Your Goals Are Our Mission

Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.

Research


  • Brand studies
  • Competitive analysis
  • Ethnographic studies

Strategy


  • Communication planning
  • Enrollment strategy CRM
  • Segmentation

Creative


  • Campaign Development
  • Brand Design
  • Video & Film

Digital


  • Digital marketing
  • Virtual event support
  • Web & Interactive

Upcoming Webinars & Events


Check back soon for our upcoming events!

NACAC National Conference

Spark451 is thrilled to be attending the in-person 2021 NACAC National Conference! We can’t wait to see you in the Exhibit Hall and discuss not only the strategic adjustments we implemented as a response to COVID-19, but also how we can build on these strategies and leverage our experiences for future successes together.

September 23–25

Washington State Convention Center

Previous Events


NAGAP Virtual Conference

Visit Spark451 in the Virtual Exhibit Hall and make sure to attend our joint presentation featuring Mike McGetrick, Principal, Creative & Interactive, and JC Bonilla, Element451’s Chief Analytics Officer, to learn how you can use data to enhance your graduate recruitment efforts.

April 28–May 1

Virtual


INACAC Virtual Conference

Spark451 Senior Business Development Strategist Bill Sliwa is joined by Bobby Andrews, Senior Director for Enrollment Initiatives at Rose-Hulman Institute of Technology, for a joint presentation on how you can modify your recruitment tactics to help ensure you achieve your enrollment goals.

February 23

Virtual

THIS EVENT HAS ENDED


Webinar: Understanding Your Institution’s Whole Brand

Learn how Spark451 and Feedback are utilizing persona modeling and ethnographic research to provide a new level of data-driven marketing strategies and messaging that will truly resonate with your target audiences.

February 3

Virtual


Webinar: 2021 Forecast for Graduate Digital Marketing Strategy

Spark451 takes a look ahead at the trends and market forces shaping the digital marketing landscape for graduate enrollment in 2021.

January 28

Virtual (Private Event)

THIS EVENT HAS ENDED


Webinar: COVID + College Search: What HS Seniors Are Saying Right Now

Gain access to the timely information you’ll need to keep your enrollment numbers on track as we release the results of the Spark451 Education Research Division’s latest survey to high school seniors.

January 15

Virtual


NYGAP/NAGAP Virtual Conference

Michael McGetrick joins industry leaders at the NYGAP/NEGAP Conference to discuss the implications of digital marketing in a post-pandemic world.

November 17–19

Virtual

THIS EVENT HAS ENDED


Webinar: Digital Marketing in a Virtual World

The experts at Spark451 and Google join forces to discuss how to determine the right digital platforms to support your goals, and share specific tactics to fill your funnel for the years ahead.

October 22

Virtual (Private Event)

THIS EVENT HAS ENDED


NACAC Virtual Conference

Visit Spark451 in the Virtual Exhibit Hall to discuss tactics that can help you achieve your enrollment goals regardless of the circumstances you may be facing as you recruit this fall.

September 22–24

Virtual

THIS EVENT HAS ENDED

Trendcast: The Rising Costs of Paid Digital Media

August 2021 Update

Webinar: Oh, Behave! Why The Future of Higher Education Marketing is Behavioral

A behavioral marketing primer for admissions professionals

Download: 7 Winning Marketing Tactics You Haven’t Tried Yet (But Should)

Fresh Ideas for Higher Ed Admissions Pros

Boosting Email Engagement Using Behavioral Marketing

94% increase in email open rates after implementing a behavioral marketing…

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