Technology, creativity, data, and analytics fuel our admissions marketing plans spanning the entire new-student lifecycle. This comprehensive approach ensures you reach the right students at the right time.
With an ever-changing landscape in higher education enrollment, Spark451 focuses on staying ahead of the curve and delivering to you a progressive approach to search. We employ a multi-faceted strategy with careful attention given to list acquisition, predictive modeling, personalized messaging, and integrated, multi-channel tactics.
Whether yield is a pain point, or you plan to further build on a strength within your funnel, Spark451’s Admitted Yield Program has a proven track record for increasing conversion of admitted students while working to place a chill on your melt. Our five-stage program combines technology with data and personalized communications to engage your admitted students and their parents, drawing them closer to becoming a part of your community.
With the majority of Generation Z using mobile devices daily, texting has become an important—if not vital—marketing tool. We have the technology and data-analysis expertise to reach students with automated, personalized messages where they most live: their phones.
Digital platforms like Snapchat, Facebook, Instagram, and Google have an immense reach and influence across all populations, but especially in those groups most important to you. We employ a team of online strategists and content professionals who are experts in the unmatched power of social and digital media to grab attention for your school’s benefit.
Our work with Spark451 for student search and enrollment marketing campaigns is a true partnership. I value their creativity, hard work and commitment to achieving measurable results, which have been more than any other firm I have worked with.
VP for Enrollment Management & Marketing, Western New England University