Our student surveys show that social media has become indispensable in the college search process. From Facebook to Instagram to Twitter, we know what works and what doesn’t. By partnering with us, you’ll get your school noticed with eye-catching and timely social media ads.
Audience Building and Retargeting
Pair your traditional student search campaign with its digital marketing equivalent: audience building. This complementary component allows you to reach prospective students on the websites and social media platforms they use most. It’s the perfect way to further focus your school’s existing marketing campaign for a better return on investment. And of course, once students engage with our platforms, we can continue to reach them through retargeting, whereby we deliver banner ads to high-profile sites where they surf throughout the web.
Search Engine Marketing
Spark451 is a Google Premier Partner and AdWords-certified company — so, yeah, we get Google. After careful research and data analysis, we’ll connect with the students you’re after with AdWords that utilize keywords to target specific groups. Gmail advertising is another worthwhile option to up your engagement, and of course we can also get you up and running on Microsoft’s Bing.
If your audience is clustered in a geographic area, and you only have address data to work with, Spark451 can use IP targeting to deliver digital advertising to people in their homes. A top tactic for graduate and adult populations, you can match any list to a home address and even build look-alike audiences.
Video and Streaming Media
GenZ is consuming media at unprecedented levels, and on their own terms, meaning they’re watching videos on YouTube, listening to playlists on Spotify and Pandora, and viewing premium television content on services like Hulu. We can help you reach them with compelling creative, and precision placement in pre-rolls, audio spots and full-blown digital commercials.
By working with Spark451, you can be assured that as a Google Partner, they will follow campaign-build best practices. Plus, as a valued partner, Spark451 gets access to new tools sooner than non-partnered agencies.