For higher ed admissions pros, application review season is where strategy meets execution. The stakes are high, your team is stretched, and there’s an incredibly slim margin for error. Fortunately, your CRM can help streamline the process in a number of ways.

To help you get started, here are several pointers from the experts from Spark451’s SparkAssist CRM support team

Boost Operational Readiness

Prioritize Checklist Design
Prepare and test checklists well ahead of time in order to lay a strong foundation for efficient application review. That means properly configuring materials and testing checklist functionality before the arrival of all those student documents

Focus on Data Integrity
Duplicate records are a drag — they can distort reporting, delay decisions, and create avoidable frustration for applicants. Ensure that your team treats data deduplicating as an ongoing discipline — rather than a last-minute cleanup — to create smoother handoffs and a more reliable review pipeline. (Slate users: Visit Consolidate Records. Element451 users: See the Deduplication Module.)

Utilize Automated Communications

Don’t Let Missing Materials Slow Review
Automated outreach to students with missing materials helps maintain momentum throughout the review process. For added support, have admissions counselors follow up with a text or phone call, as well. (Need some creative approaches to grab their attention? We have plenty to share!)

Nudge Stalled Applicants Across the Finish Line
Students who have started, but not completed applications have already demonstrated significant interest in your institution, but sometimes, they need a little extra help to complete the process. A well-designed campaign can re-engage these students, recover applications that might otherwise be lost, and provide your team with critical insight into friction points that can be addressed down the road.

Enhance Efficiency With AI

Preserve Your Team’s Energy for High-Impact Work
Tools like Slate’s Reader AI or Element’s customizable rubric-based scoring feature empower your team to spend less time extracting key details from essays, transcripts, and letters of recommendations. These tools also make it easier to ensure that each file is evaluated against the same criteria at a base level before your human admissions counselors add nuance.

Make Your CRM Work Smarter

The tips above represent just a small sample of what’s possible when your CRM setup is aligned with your college or university’s application review process. The CRM experts on our SparkAssist team would be happy to help your team tackle your specific application review challenges, identify the right solutions, and help put them into action. Don’t hesitate to reach out when you’re ready to talk.

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