Mike McGetrick


AKA “Metric McGetrick

A marketing communications professional and educator with more than 25 years of experience, Michael McGetrick leverages cross-disciplinary experience to solve marketing and enrollment challenges for colleges and universities.

In the course of his career as a marketing agency executive, Michael has worked at numerous New York-based agencies and in motion graphics at ABC Television.

Michael is also an adjunct professor in the Art Department at Brooklyn College, where he teaches graphic design, 3D and motion graphic design, and website development. Michael has been a host faculty member for the National Association of Graduate Admissions Professionals’ executive professional development workshops on interactive marketing. He holds a Bachelor of Arts in English and art from Brooklyn College and an MSM and MBA from NYU Tandon.

When Mike’s not working, he’s spending time with his family and fixing up his 100-year-old house, emulating his favorite TV home-improvement personalities along the way.

What do you love most about working in digital marketing and why?

I love working in digital marketing because it connects the dots on creativity, technology and psychology. We have the capability of building campaigns that are not just useable and beautiful but are also quite personal. I find that idea very inspiring.

What’s one thing everyone needs to know about Spark451 and why?

We are the anti-cooker-cutter company. Many firms in our industry have a one-size-fits-all process, where they map the college's needs onto their existing process and plans. We completely reject that, and prefer to take an inside-out approach, starting with the institution, its programs, personas, and platforms, which lead to performance (Spark451's take on the 4 Ps of marketing).

What is your favorite quote and why?

“Be yourself; everyone else is already taken.”
― Oscar Wilde

If you were famous, what would you be famous for and why?

I once pulled three straight all-nighters working on a project in my early days in advertising. The computers were a little slow back then. If there was a game show for working late, I'd probably win it.