Matt Retchless

Client Strategist

AKA “Reliable Retchless

A strong communicator, Matt relies upon this skill every day to gain insight into our partner schools and collaborate with them effectively. He dives in to understand their specific needs and the goals they’re seeking to achieve, then puts this knowledge into practice identifying the ideal strategies and tactics to implement to ensure the success of all the campaigns we launch.

Matt’s previous experience as a director of admissions informs his decisions and helps him formulate the best plans for each of our partners. After working closely with the marketing team in his prior position to shape campaigns for numerous graduate programs, he is now putting that same level of teamwork into play at Spark451.

This St. Bonaventure University Bonnie had a little brush with fame in the past. Matt once worked on the production crew on a movie set and got to hobnob with the likes of Denzel Washington and Chris Pine.

What do you love most about working in higher education and why?

I love being able to help guide a family throughout the admission process and assist them in helping find the college of their dreams.

What higher-education/industry event do you enjoy most and why?

Admitted students day. There is always so much excitement on campus from the staff and families, and it always makes for a great day to help finalize the college decision.

Which decade do you love the most and why?

The 90s. Growing up in the 90s seemed carefree and everything just appeared to be a little bit cooler.

Beach vacation or city vacation and why?

City. I love exploring different cities and finding out what makes them unique — from the food and entertainment, to the people.