Alyssa Petrancosta

Interactive Designer

AKA “Proficient Petrancosta

A true collaborator by nature, Alyssa enjoys working closely with her teammates to develop the creative solutions that best represent our partner schools’ core values and points of distinction. By communicating these attributes clearly to potential students, Alyssa contributes to exciting results: more applications, deposits, and enrollments to each institution.

This University of Hartford Hawk gained experience in previous design roles with a small agency and a wine and spirits organization, where she cultivated her abilities with diverse projects such as logo design and animation, outdoor signage, menus, label design, and digital billboard advertising. Alyssa also has impressive skills in animating motion graphics with After Effects, optimizing the digital design possibilities for our partners.

A long-time yoga practitioner, Alyssa started a yoga club at University of Hartford that held twice-weekly sessions for 40 to 50 students. She also spends her free time painting, baking, gardening, and attending concerts.

How did you choose your profession/why?

Growing up, I would ask for arts and crafts materials for every birthday and holiday. Between sports and after-school activities, I always came back to drawing as my outlet. I discovered what a graphic designer was while taking a digital design class in high school. My teacher sat me down and explained that this was really a career path I could take. Since then, I’ve pursued my career passionately, and without doubt, this is what I am meant to be doing.

How has your own college education directly translated to success at Spark451 and why?

I received an amazing college education at Hartford Art School and had a great experience attending the University of Hartford. Over those four years, I made lifelong friends, connected with incredibly talented industry professionals, and felt like the school really had my back as I started my career.

What’s the best piece of advice you’ve ever been given and why?

The best piece of advice I’ve ever been given is to not take life too seriously! It’s important to be able to go with the flow and remember that not everything is that deep.

Where is the place you want to visit most in the world and why?

I’ve always wanted to visit Alaska. Having watched tons of shows on the Discovery Channel, I find the climate and the wildlife so intimidating, but fascinating. I would love to visit during the aurora season and see the northern lights!