Creative Services


Who doesn’t love a good story? Our wealth of experience in publication design and development — including the latest digital modes — ensures we create and deliver timely materials that build a connection with your audiences.

Get Branded

Helping you stand out in a crowded landscape starts with leveraging your institution’s unique visual style, photography, specific offerings, and tone of voice, ensuring that the message comes through with clarity and impact.

Make it Personal

Because no two audiences are the same, an important part of crafting your materials is tailoring them to specific groups (e.g., freshmen, transfer, parents, counselors, alumni, legacy students, etc.) Using data and technology, we can leverage dynamic content to make each recipient feel like the piece was created just for them.

Production Value Matters

As budgets shift, you are likely pressured to produce more for less. Harness our expertise in production techniques, specialty materials, wow- worthy formats, and ever-changing mailing regulations to help you stand out without breaking the bank.

Digital Integration

It’s more important than ever to think beyond the page. We bring your materials to life with additional interactive features such as augmented reality or by delivering the high-production value of your print publications to digital devices. This allows us to make use of video, audio, slideshows, maps, dynamic content, and personalization optimized for any device.

Do Your Recruitment Support Materials Need a Little Extra…. Support?

Making sure your institution always shines — whether on the road, at your welcome center, in the mailbox, or even inbox — Spark451’s in-house writers, designers, and production teams can offer you some much-needed bandwidth.

We’d love to discuss your institution’s specific challenges and help you determine which materials you could optimize, reduce, or create for next year’s cycle.

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