Webinar: What Parents Are Saying About College Search

Enrollment strategy expert Pete Colbert shares the results of Spark451’s latest parent survey

by Spark451 Strategy Team • April 15, 2020

Admissions pros know that parents play a critical role in the college search process, but it isn’t always easy to know exactly what these key influencers are thinking. To help meet that need, Spark451 Research recently conducted an expansive survey of parents of Fall 2019 college freshmen.

In our recent webinar, enrollment strategy expert Pete Colbert released the findings of the 2019–2020 College-Bound Survey: Parent Edition, which features feedback from nearly 900 parents from 46 states. Some of the results will be eye-opening for even the most seasoned enrollment managers!

Watch the recording to gain insights about:

  • Parents’ perception of the value of print vs. digital communications
  • Which communication tactics resonate best with parents
  • Which application incentives resonate best with parents (and the potential impact of NACAC’s new rules)
  • Whether most parents would encourage a child to transfer if they received a better offer from a competing school
  • The timing of the search process and when parents helped their children commit to schools
  • Whether the Excelsior program was compelling to parents in New York
  • Plus: Hear emerging feedback about how the COVID-19 outbreak is impacting parents’ and students’ enrollment decisions beyond this spring

You’ll also have the opportunity to download the full report!