In an era of tight budgets and shrinking staff, precision is everything. The data in Spark451’s 2026 College-Bound Student & Parent Survey Report gives your admissions and marketing teams the actionable intelligence needed to focus resources where they matter most.
This summer, we conducted a nationwide survey of over 3,500 college-bound students entering the class of 2030 and their parents to uncover key shifts in the college search journey. Download the report now for 30+ pages of essential insights, including:
- AI vs. Search Engines: How prospective students are adopting AI tools to research institutions
- The Stealth Applicant Surge: Strategies to engage anonymous prospects who skip inquiry forms
- Student vs. Parent Priorities: Key differences in where each audience searches for information
- Content That Converts: Which channels and formats carry the highest credibility
- And much more!
Download the full report now to learn about immediate, strategic tweaks you can implement today to optimize your recruitment pipeline.
Have questions or want to align your plans with the latest data? Let’s connect!