The college search process is full of opportunities to connect with prospective students and their families. But to truly make an impact, it’s important to have a thoughtful strategy in place that reaches high school seniors and their parents at every step of their decision-making journey.
In our recent webinar, enrollment strategy experts Macrae Robertson and Amanda Miller reviewed the findings from Spark451’s 2024 College-Bound Student and Parent Surveys, and discussed best-practice tips and tactics for engaging each group throughout the cycle.
Watch the webinar recording to gain insights about:
- The Class of 2028’s social media habits
- How regional and campus political and social attitudes influenced admissions decisions
- Which communication tactics resonated most with students and their parents
- How AI and technology were utilized in the college search process
- The impact of FAFSA frustrations on students and families
- And much more!