If you find yourself continually searching for ways to make your institution’s marketing communications more effective, we’d encourage you to check out the recording of our recent webinar.
During the session, Spark451 President Mike McGetrick and Client Strategist Ed Flaherty discussed how we recently helped an elite graduate school boost email open rates by 94% by implementing a Behavioral Marketing campaign.
The duo also shared insights to help you:
- Learn the basic principles of behavioral marketing
- Discover the benefits of trigger-based communication flows
- Consider how you can incorporate this approach in your own campaigns