Now that we’re a few months into the COVID-19 pandemic, so much continues to change daily, but at least one thing is clear: Colleges and universities will continue to grapple with the fallout of this global event for the foreseeable future. At Spark451, we’re here to help our higher ed partners navigate these challenges in real time. There’s no question that the traditional student recruitment playbook has been overturned, but we are optimistic that we can find a way to come through this together.
During this one-hour session, our team of enrollment marketing and digital media experts discuss specific digital marketing strategies you can employ to navigate the enrollment challenges you’re likely facing as a result of COVID-19. With a focus on undergraduate recruitment (including freshman and transfer audiences), our panelists discuss:
The initial impact COVID-19 had on digital campaigns
How you can find digital opportunities amid the chaos
How to determine the right digital platforms and campaigns to support your goals
Specific tactics to fill your funnel for the years ahead
Feedback and insights from one of our institutional partners
The team will also be available to answer your questions. We hope to see you there!