WEBINAR: Digital Disruption — Finding Your Class Using Digital Strategies

Enrollment-focused digital marketing tactics for COVID-19 and beyond

by Spark451 Digital Media Team • May 21, 2020

Now that we’re a few months into the COVID-19 pandemic, so much continues to change daily, but at least one thing is clear: Colleges and universities will continue to grapple with the fallout of this global event for the foreseeable future. At Spark451, we’re here to help our higher ed partners navigate these challenges in real time. There’s no question that the traditional student recruitment playbook has been overturned, but we are optimistic that we can find a way to come through this together.

With that spirit of collaboration in mind, we hope you’ll watch the recording of our recent webinar, “Digital Disruption—Finding Your Class Using Digital Strategies.”

During this one-hour session, our team of enrollment marketing and digital media experts discuss specific digital marketing strategies you can employ to navigate the enrollment challenges you’re likely facing as a result of COVID-19. With a focus on undergraduate recruitment (including freshman and transfer audiences), our panelists discuss:

  • The initial impact COVID-19 had on digital campaigns
  • How you can find digital opportunities amid the chaos
  • How to determine the right digital platforms and campaigns to support your goals
  • Specific tactics to fill your funnel for the years ahead
  • Feedback and insights from one of our institutional partners

The team will also be available to answer your questions. We hope to see you there!