When it comes to making a college decision, the influencers that truly matter can’t be found on a student’s Instagram feed, but rather, around the kitchen table. That’s right, as our College Bound Student Survey has proven year after year, a student’s family has the most sway over a student’s decision about a school. With that in mind, it only makes sense to make sure parents of prospective students fully understand the opportunities available for their students at your college or university.
In the first installment of our new video series, “Total Conviction,” Spark451 CEO Steve Kerge spends a few minutes discussing the importance of engaging with parents of prospective students, and he even offers a few tips for doing so successfully. Check it out now:
When you’re ready to discuss parent engagement strategies for your institution, please reach out. Our team of enrollment marketing experts will be happy to help you develop a budget-friendly plan that will move the needle.
You can also revisit the full collection of “Total Conviction” videos here!