Spark451 Special Report: College Parents React to COVID-19

Find out how parents of first-year students believe the virus will impact their children’s college careers.

by Spark451 Strategy Team • April 22, 2020

Last month, as the spread of COVID-19 forced colleges and universities across the nation to quickly close and transition to fully-online environments, Spark451 Research sent a brief survey to parents of current first-year college students. Our goal was to begin assessing the potential long-term enrollment-related effects of those changes.

In just a few days, more than 950 parents of first-year college students responded to our survey. To access all the results, download the full report today. You’ll gain valuable insights on topics such as:

  • How parents feel their children have adjusted to remote learning
  • Whether parents expect their children to return to the same institutions in the fall
  • If parents still feel they can afford to send their children back to school

If you’d like to discuss any of these topics further, feel free to reach out. We’d be honored to help you navigate any student search and enrollment challenges you may be facing as a result of COVID-19.

In the meantime, we hope that you, your loved ones, and your entire campus community are healthy and safe.