Over the past few months, we have been speaking to a variety of CRM users at colleges and universities across the U.S. They include admissions directors, associate directors, and specialists, as well as CRM managers and power users.
During those discussions, one common theme emerged: Nearly everyone’s desire to fully leverage their platform is at odds with the actual time and internal resources available to develop mature marketing and communications efforts.
Spark451’s new SparkAssist service will help you tap into the full power of your CRM by picking up wherever you and your team leave off. Our experienced CRM administrators, content creators, and higher education marketing experts have the context, creativity, and technical expertise to deliver advanced solutions that will best support your goals. The team is also well versed in all of the major platforms favored by admissions pros, including Slate, Salesforce/TargetX, Ellucian, Element451, and more.
Here are just a few ways we can support you and your team through SparkAssist:
- Planning, writing, designing, and building comprehensive personalized e-communication flows with dynamic content using Liquid Markup, Snippets, and similar tools
- Developing robust customized portals, communities, and microsites
- Managing complex data segments using advanced queries and reports, configurable joins, and individualized data connections
- Offering advanced data analytics through custom dashboards to promote data-driven decision-making
- Delivering trigger-based behavioral marketing messaging to website visitors
Because we know every admissions office is different, we offer a wide variety of customizable subscription and project-based models to ensure we’re delivering as much — or as little — as needed to meet your team’s specific needs. For more details, download our SparkAssist info sheet. And, when you’re ready, let’s connect to discuss.