We know that as a higher education professional, you are intimately familiar with the state of college and university admissions. However, we have a feeling you’ll probably still be surprised by some of the findings from Spark451’s 13th annual College-Bound Student Survey Report and our latest Parent Survey of College-Bound Students.

This summer, Spark451’s Education Research Division gathered feedback from more than 5,400 students and more than 1,100 parents across the U.S. Download the reports to gain access to all of the valuable information for college admissions professionals, including:

    • The Class of 2028’s social media habits
    • How regional political and social attitudes influence admissions decisions
    • Which communication tactics resonate most with students and their parents
    • How AI and technology were utilized in the college search process
    • The impact of FAFSA frustrations on students and families
    • And much more!

Download the reports now. Then, reach out. We’ll be happy to help you determine if your upcoming admissions marketing and student search plans are fully in line with the latest data from students and their parents.

©2025 Spark451 Inc.
All rights reserved. Spark451® is a registered trademark of Spark451 Inc.

Spark451
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.