We combine analysis with creativity to develop and execute a winning strategy.
We begin by understanding your business needs and learn about your audiences and users. Research activities include stakeholder interviews, focus groups, usability testing, and online surveys.
Next we determine the tools, technologies, and messages to achieve your goals. Typical work products during this phase are verbal and visual style guides, wireframes, and content outlines.
This is when we bring your story to life in the chosen media and platforms. Our designers, writers, and developers work closely with you along the way.
Once your project launches we analyze the results. We assess things like conversion rates and engagement statistics (for example, are people spending more time on your site).
Identify the right students for your goals and add your marketplace knowledge to build a sound strategy.
Determine the platforms and devices your audiences use and analyze how they use them.
Create cohesive messages that focus on what makes your institution different. Provide clear calls to action.
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