Senior Copywriter


Senior Copywriter

Westbury, NY; Raleigh; NC; Norfolk, VA; Remote

We Are:

Spark451 is a higher-education enrollment strategy, marketing and technology firm that achieves measurable results. We integrate a multitude of communication channels and digital platforms for effective recruitment, advertising, and media. Element451, our admissions marketing technology and CRM platform, empowers the personalization and automation of admissions communications and processes.

You Are:

  • A versatile copywriter with 6+ years of experience creating dynamic content in a professional marketing setting (agency or in-house), or in a closely related field
  • An expert on foundational marketing concepts as well as best practices for crafting direct marketing content that captivates readers and motivates them to act
  • Familiar with the higher education industry and well-versed in the enrollment cycle, as well as the needs and motivations of various related audiences
  • A critical and original thinker who can expertly develop top-level concepts that will drive the visual and linguistic direction of entire campaigns
  • Adept at crafting content for a wide range of print, digital and video formats
  • A resourceful reporter who thrives on uncovering interesting details that will make your client stand out from competitors
  • A skilled multitasker who can effectively balance multiple projects and perform well under tight deadlines
  • Devoted to delivering clean, compelling, and error-free copy
  • A quick study who isn’t afraid to ask smart questions
  • Organized and attentive to detail
  • A team player who is comfortable working closely with other writers, editors, designers, and project managers in a highly collaborative environment
  • A consummate professional who is comfortable representing the agency and interacting directly with clients via interviews, group presentations, and more
  • A lover of the English language with a bachelor’s degree in journalism, English, creative writing, advertising, marketing, or a related area of study
  • Able to work collaboratively and independently
  • Self motivated with a proven ability to take initiative and master new tasks quickly
  • Bonus: an adept bilingual writer (encouraged but not required)

What you’ll do in this role:

  • Write marketing literature, promotional emails, web pages, digital advertising materials, video scripts, and more
  • Serve as the lead writer for several clients (get to know them, adopt their voice and style, etc.)
  • Participate in projects at all stages, from strategy and concept development through publication
  • Conduct research and interviews to collect information needed to create effective content
  • Take the lead on developing concepts that may serve as the foundation for the visual and linguistic direction of entire campaigns
  • Create compelling content that tells the client’s story, aligns with project requests and objectives, is effective in context, and addresses the needs of the target audience
  • Ensure that all copy aligns with the client’s branding strategy in terms of voice, tone, and messaging, and is free of grammatical, spelling, and factual errors
  • Balance projects for multiple clients
  • Keep abreast of industry trends to ensure you’re consistently able to deliver fresh, timely, and compelling content
  • Keep abreast of individual client updates (facts and stylistic preferences) to ensure that all copy is fresh, accurate, and relevant
  • Keep abreast of continually evolving platform specifications (particularly for digital and paid social ads) and best practices for performance across all channels, and ensure that copy meets those benchmarks
  • Present your work both internally and to clients; occasional travel required
  • Other duties as assigned

The pay range for this position is $65,000 to $77,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. This position is eligible for an annual bonus in addition to a full range of benefits. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.


Send your resume and a cover letter explaining why you’re right for this position to 
While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted. All submissions will be held in confidence.