Spark451 and Jenzabar Have Joined Forces

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Marketing to the next degree

We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.

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Enrollment Marketing

Data-driven recruitment strategies that attract the right students

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Creative Services

Inspired marketing communications and personalized content

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Admissions technology and data solutions for marketing optimization

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Your Goals Are Our Mission

Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.


  • Brand studies
  • Competitive analysis
  • Ethnographic studies


  • Communication planning
  • Enrollment strategy CRM
  • Segmentation


  • Campaign Development
  • Brand Design
  • Video & Film


  • Digital marketing
  • Virtual event support
  • Web & Interactive

Upcoming Webinars & Events

Check back soon for our upcoming events!

[Webinar] What Parents Are Saying About College Search

As the next senior search season begins in earnest, now is the time to get your finger on the pulse of what matters most to your student’s biggest influencers — their parents. Join us for 60 minutes to gain insights about which communication tactics resonate best among parents, which application incentives parents prefer, how parents feel about their child transferring to a competing school, and how the timing of the college search process impacted parents helping their children commit.

August 19, 12pm EST


NACAC Conference 2022

Visit the Spark451 team at booth 1415 in the Exhibit Hall to stay up-to-date on the most effective tactics for engaging students and parents throughout the enrollment cycle. We’ll be discussing the latest trends, services, and solutions to help you meet and exceed your enrollment goals, so stop by, chat, and grab some swag to bring home with you.

September 22–24

Houston, TX

Previous Events

Engage Summit 2022

Join Mike McGetrick, Principal, Creative & Interactive Services, and Erin Lauzon, Associate Director of eMarketing, for their session, “Humanizing Data: Making Stronger Connections with Behavioral Marketing.” During their 45-minute session, they will discuss turning data into personas and activating them in Element451, the digital student journey, behavioral marketing and how to execute it in Element451 through automation, and determining KPIs to measure success.

July 26–27

Raleigh, North Carolina + Virtual

[Webinar] Perception Equals Reality: A Case Study on Price Point and Institutional Reputation

How do you determine if it’s sustainable to raise the price point on your institution? Spark451 and Feedback recently combined forces to conduct a case study of a private college in New York City. We evaluated the college’s reputation, its competitiveness in the market, and its comparative price point to both peer and aspirational competitors to determine if they could afford a cost increase. Join us for 60 minutes to hear our findings and learn how this case study could apply to your college.

May 20, 12pm EST


[Webinar] Navigating College Search From the High School Counselor’s Perspective

Get an updated pulse check on student search-related topics from high school counselors across the country, including their preferred ways to interact with college and university reps, thoughts on in-person and virtual visits, and the continuing impact of COVID-19 on the search process.

November 22


NACAC National Conference

Spark451 is thrilled to be attending the in-person 2021 NACAC National Conference! We can’t wait to see you in the Exhibit Hall and discuss not only the strategic adjustments we implemented as a response to COVID-19, but also how we can build on these strategies and leverage our experiences for future successes together.

September 23–25

Washington State Convention Center

NAGAP Virtual Conference

Visit Spark451 in the Virtual Exhibit Hall and make sure to attend our joint presentation featuring Mike McGetrick, Principal, Creative & Interactive, and JC Bonilla, Element451’s Chief Analytics Officer, to learn how you can use data to enhance your graduate recruitment efforts.

April 28–May 1


INACAC Virtual Conference

Spark451 Senior Business Development Strategist Bill Sliwa is joined by Bobby Andrews, Senior Director for Enrollment Initiatives at Rose-Hulman Institute of Technology, for a joint presentation on how you can modify your recruitment tactics to help ensure you achieve your enrollment goals.

February 23



Webinar: Understanding Your Institution’s Whole Brand

Learn how Spark451 and Feedback are utilizing persona modeling and ethnographic research to provide a new level of data-driven marketing strategies and messaging that will truly resonate with your target audiences.

February 3


Webinar: 2021 Forecast for Graduate Digital Marketing Strategy

Spark451 takes a look ahead at the trends and market forces shaping the digital marketing landscape for graduate enrollment in 2021.

January 28

Virtual (Private Event)


Webinar: COVID + College Search: What HS Seniors Are Saying Right Now

Gain access to the timely information you’ll need to keep your enrollment numbers on track as we release the results of the Spark451 Education Research Division’s latest survey to high school seniors.

January 15


NYGAP/NAGAP Virtual Conference

Michael McGetrick joins industry leaders at the NYGAP/NEGAP Conference to discuss the implications of digital marketing in a post-pandemic world.

November 17–19



Webinar: Digital Marketing in a Virtual World

The experts at Spark451 and Google join forces to discuss how to determine the right digital platforms to support your goals, and share specific tactics to fill your funnel for the years ahead.

October 22

Virtual (Private Event)


NACAC Virtual Conference

Visit Spark451 in the Virtual Exhibit Hall to discuss tactics that can help you achieve your enrollment goals regardless of the circumstances you may be facing as you recruit this fall.

September 22–24



The Ultimate Balancing Act

Managing Enrollment Demands When Staffing Resources Are Low

Perception Equals Reality: A Case Study on Price Point and Institutional Reputation

Learn how a college’s reputation could enable a price increase.

Meet Ryan Hogan Our Newest Senior Business Development Strategist

Valdosta State University’s Ryan Hogan Joins Spark451

Meet Our Latest Senior Business Development Strategist

Recognized for Marketing Excellence

All That Glitters: Spark451 Earns 8 Gold Awards

The Spark451 team is proud to share these industry honors with our…

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