Spark451 and Jenzabar Have Joined Forces
Marketing to the next degree
We are a higher education marketing firm delivering effective campaigns through research, strategy, communication planning and breakthrough creative. Let us help you meet your goals.
Enrollment Marketing
Data-driven recruitment strategies that attract the right students
Your Goals Are Our Mission
Our vision is to connect institutions and their people with possibilities. For the students, we help them find a fulfilling future, and a more just and equitable world, made possible through education. For colleges and universities, we help them build world-class infrastructure and recruit the best faculty to promote growth, access and prosperity for their communities and the world at large.
Research
- Brand studies
- Competitive analysis
- Ethnographic studies
Strategy
- Communication planning
- Enrollment strategy CRM
- Segmentation
Creative
- Campaign Development
- Brand Design
- Video & Film
Digital
- Digital marketing
- Virtual event support
- Web & Interactive
Upcoming Webinars & Events
Check back soon for our upcoming events!
[Webinar] What Parents Are Saying About College Search
As the next senior search season begins in earnest, now is the time to get your finger on the pulse of what matters most to your student’s biggest influencers — their parents. Join us for 60 minutes to gain insights about which communication tactics resonate best among parents, which application incentives parents prefer, how parents feel about their child transferring to a competing school, and how the timing of the college search process impacted parents helping their children commit.
August 19, 12pm EST
Virtual
NACAC Conference 2022
Visit the Spark451 team at booth 1415 in the Exhibit Hall to stay up-to-date on the most effective tactics for engaging students and parents throughout the enrollment cycle. We’ll be discussing the latest trends, services, and solutions to help you meet and exceed your enrollment goals, so stop by, chat, and grab some swag to bring home with you.
September 22–24
Houston, TX
Previous Events
Engage Summit 2022
Join Mike McGetrick, Principal, Creative & Interactive Services, and Erin Lauzon, Associate Director of eMarketing, for their session, “Humanizing Data: Making Stronger Connections with Behavioral Marketing.” During their 45-minute session, they will discuss turning data into personas and activating them in Element451, the digital student journey, behavioral marketing and how to execute it in Element451 through automation, and determining KPIs to measure success.
July 26–27
Raleigh, North Carolina + Virtual
[Webinar] Perception Equals Reality: A Case Study on Price Point and Institutional Reputation
How do you determine if it’s sustainable to raise the price point on your institution? Spark451 and Feedback recently combined forces to conduct a case study of a private college in New York City. We evaluated the college’s reputation, its competitiveness in the market, and its comparative price point to both peer and aspirational competitors to determine if they could afford a cost increase. Join us for 60 minutes to hear our findings and learn how this case study could apply to your college.
May 20, 12pm EST
Virtual
[Webinar] Navigating College Search From the High School Counselor’s Perspective
Get an updated pulse check on student search-related topics from high school counselors across the country, including their preferred ways to interact with college and university reps, thoughts on in-person and virtual visits, and the continuing impact of COVID-19 on the search process.
November 22
Virtual
NACAC National Conference
Spark451 is thrilled to be attending the in-person 2021 NACAC National Conference! We can’t wait to see you in the Exhibit Hall and discuss not only the strategic adjustments we implemented as a response to COVID-19, but also how we can build on these strategies and leverage our experiences for future successes together.
NAGAP Virtual Conference
Visit Spark451 in the Virtual Exhibit Hall and make sure to attend our joint presentation featuring Mike McGetrick, Principal, Creative & Interactive, and JC Bonilla, Element451’s Chief Analytics Officer, to learn how you can use data to enhance your graduate recruitment efforts.
April 28–May 1
Virtual
INACAC Virtual Conference
Spark451 Senior Business Development Strategist Bill Sliwa is joined by Bobby Andrews, Senior Director for Enrollment Initiatives at Rose-Hulman Institute of Technology, for a joint presentation on how you can modify your recruitment tactics to help ensure you achieve your enrollment goals.
February 23
Virtual
THIS EVENT HAS ENDED
Webinar: Understanding Your Institution’s Whole Brand
Learn how Spark451 and Feedback are utilizing persona modeling and ethnographic research to provide a new level of data-driven marketing strategies and messaging that will truly resonate with your target audiences.
February 3
Virtual
Webinar: 2021 Forecast for Graduate Digital Marketing Strategy
Spark451 takes a look ahead at the trends and market forces shaping the digital marketing landscape for graduate enrollment in 2021.
January 28
Virtual (Private Event)
THIS EVENT HAS ENDED
Webinar: COVID + College Search: What HS Seniors Are Saying Right Now
Gain access to the timely information you’ll need to keep your enrollment numbers on track as we release the results of the Spark451 Education Research Division’s latest survey to high school seniors.
January 15
Virtual
NYGAP/NAGAP Virtual Conference
Michael McGetrick joins industry leaders at the NYGAP/NEGAP Conference to discuss the implications of digital marketing in a post-pandemic world.
November 17–19
Virtual
THIS EVENT HAS ENDED
Webinar: Digital Marketing in a Virtual World
The experts at Spark451 and Google join forces to discuss how to determine the right digital platforms to support your goals, and share specific tactics to fill your funnel for the years ahead.
October 22
Virtual (Private Event)
THIS EVENT HAS ENDED
NACAC Virtual Conference
Visit Spark451 in the Virtual Exhibit Hall to discuss tactics that can help you achieve your enrollment goals regardless of the circumstances you may be facing as you recruit this fall.
September 22–24
Virtual
THIS EVENT HAS ENDED
Managing Enrollment Demands When Staffing Resources Are Low
Perception Equals Reality: A Case Study on Price Point and Institutional Reputation
Learn how a college’s reputation could enable a price increase.
Valdosta State University’s Ryan Hogan Joins Spark451
Meet Our Latest Senior Business Development Strategist
All That Glitters: Spark451 Earns 8 Gold Awards
The Spark451 team is proud to share these industry honors with our…
